Marketing Data Analyst

PDQ • South Salt Lake, UT

110d • Hybrid

About The Position

As a Marketing Data Analyst at PDQ, you will play a critical role in enabling data-driven decision making across the marketing organization. You’ll turn complex data into actionable insights that fuel growth, optimize marketing performance, and drive efficiency across acquisition, retention, and lifecycle initiatives. You’ll collaborate closely with marketing, sales, and operations teams to measure performance, design experiments, and guide strategic investments.

Requirements

• Bachelor’s degree in Marketing, Statistics, Economics, Business, or a related field.
• 3–5 years of experience in marketing analytics, marketing operations, or a related data-focused marketing role (B2B SaaS strongly preferred).
• Strong proficiency in SQL and experience building queries to extract and manipulate data.
• Strong proficiency in Excel for analysis, data modeling, and reporting.
• Hands-on experience with BI and data visualization tools (e.g., Tableau, Looker, Power BI).
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Solid understanding of key marketing metrics—CAC, LTV, funnel conversion, retention, ROI, etc.
• Excellent communication skills and ability to translate data into actionable business insights.
• Strong attention to detail, problem-solving mindset, and collaborative working style.

Nice To Haves

• Experience in SaaS or Product-Led Growth (PLG) environments.
• Familiarity with Sigma or similar tools
• Familiarity with modern data stacks (dbt, Snowflake, BigQuery).

Responsibilities

• Analyze campaign and channel effectiveness to identify optimization opportunities and recommend data-backed improvements.
• Develop and maintain dashboards and reports that track marketing performance, funnel metrics, and ROI across channels.
• Partner with Marketing Operations and RevOps to ensure data accuracy, consistency, and integration across marketing and CRM platforms.
• Conduct cohort, segmentation, and attribution analyses to understand customer behavior and inform targeting and personalization strategies.
• Design and evaluate A/B tests and experiments to measure the impact of campaigns, creative, and messaging.
• Provide insights into customer acquisition cost (CAC), lifetime value (LTV), churn, retention, and pipeline velocity.
• Collaborate with data and operations teams to improve tracking, tagging, and data pipelines for marketing analytics.
• Translate complex analytics into clear recommendations for marketing, product, and leadership teams.
• Support annual and quarterly planning by forecasting and modeling marketing performance and growth scenarios.

Benefits

• 4-Day Work Week
• Equity
• Managers who champion professional development
• 100% Premium Coverage for medical, dental and vision for you and your dependents
• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
• Company Match of the first 6% of your employee deferrals
• Flexible Paid Time Off Policy that treats you like the adult that you are
• Health Savings Account (HSA) and wellness incentives
• Quarterly Company Values Award (team member nominated)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees