Marketing Data Analysis Manager - Financial Services

Accenture • Chicago, IL

3d

About The Position

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song The Role: The Marketing Data Analysis Manager will direct a team responsible for evaluating marketing use cases and conducting comprehensive reviews of current data sources and approaches. This role is for a senior data expert who will own the relationship with key client stakeholders and ensure the organization leverages optimal data assets to activate key use cases and is able to articulate the incremental business value these use cases will deliver to the business.

Requirements

• 7+ years of experience in data analytics, specifically marketing, consumer, and digital domains with extensive expertise in data discovery, profiling, and assessment methodologies.
• Strong proficiency in identifying, integrating, and validating diverse data sources.
• Expertise in baselining and benchmarking key metrics, identify gaps, and recommend improvements.
• Excellent communication and stakeholder management skills.
• Experience gathering and documenting requirements
• Knowledge of data governance, taxonomy, and quality standards.
• Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension
• Exposure to Agile and Product Management practices (backlog management, sprint planning, iterative delivery).
• 4+ years of experience in the Financial Services industry.
• Data Analysis & Interpretation: Ability to analyze large, complex datasets and derive actionable insights.
• Marketing Acumen: Deep understanding of marketing strategies, campaign measurement, and attribution models.
• Technical Proficiency: Familiarity with SQL, data visualization tools (Tableau, Power BI), and cloud-based data solutions (Azure preferred).
• Communication & Storytelling: Skilled at presenting complex data findings to non-technical audiences.
• Leadership & Collaboration: Strong team management and cross-functional coordination skills.
• Governance & Compliance: Knowledge of data governance principles and best practices.

Nice To Haves

• Experience operating within cross-functional Agile teams.
• Experience with marketing analytics, campaign measurement, and attribution models.
• Ability to quantify and articulate incremental business value from data-driven initiatives.

Responsibilities

• Lead Use Case Assessment
• Data Review, Source Identification & Requirements
• Metrics & Baseline Assessment
• Stakeholder Engagement & Partnership
• Data Quality, Governance & Best Practices
• Business & Commercial Analytics
• Media & Marketing Analytics
• Consumer & Brand Insights

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed