Marketing CRM Campaign Planning & Delivery Manager

Amgen • Los Angeles, CA

1d

About The Position

Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Marketing CRM Campaign Planning & Delivery Manager What you will do Let’s do this. Let’s change the world. In this vital role you will be responsible for translating campaign requirements into actionable plans for Salesforce Marketing Cloud execution and alignment. This role collaborates closely with cross-functional teams to ensure effective campaign operations and execution, while ensuring efficiency and adherence to platform best practices. Operationalize Campaigns Foster strong relationships with cross-functional teams (e.g., Commercial Data & Analytics, Marketing Tech etc.) to ensure alignment and smooth progression across all stages of campaign execution Implement end-to-end execution of customer engagement plans related to email and SMS across platforms and capabilities Work closely with the Amgen India team to drive timely and quality campaign execution Document and Translate Campaign Requirements Serve as the primary contact for brand marketing teams to translate business requirements into executable SFMC journeys and automation workflows Coordinate and lead weekly meetings with assigned brand leads to ensure transparent communication on initiative status, impediments and decisions needed Participate in any brand related workshops as required to provide expertise on CRM related processes and standards Collect and document campaign journeys for transition to our Amgen India colleagues for development Understand brand customer strategies across all channels, ensuring alignment of the key requirements needed to execute cohesive omnichannel campaigns Submit any cross-functional work through the proper prioritization processes Campaign Operations and Platform Support Be expert in and manage ongoing campaign operations across ecosystem delivery platforms, including Salesforce Marketing Cloud (SFMC) Work with Amgen India colleagues to support standard activation processes Collaborate closely with Capability Managers to ensure campaign builds align with standardized frameworks, governance policies, and approved data models Escalate, coordinate, and communicate deviations from expected campaign behavior with the brand and cross functional development teams to ensure timely resolution Track Operational Performance Support operational reporting and tool efficiency/effectiveness KPIs and reporting (not including customer success measurement) Socialize results and instill understanding of what constitutes successful operations across tools Enforce Platform Standardization and Governance Best Practices Ensure adherence to platform standards, workflows, and integration protocols to maintain consistency, scalability, and operational efficiency across all campaigns Conduct regular audits and reviews of campaign processes to identify opportunities for improvement, ensuring campaigns align with industry-leading best practices Support the Activation Team - Director in ensuring platform capabilities are fully utilized and optimized for maximum impact What we expect of you We are all different, yet we all use our unique contributions to serve patients. The CRM Campaign Planning & Delivery lead we seek is a collaborator with these qualifications.

Requirements

• Doctorate degree and 2 years of commercial or medical operations, information sciences, and/or project management experience Or Master’s degree and 4 years of commercial or medical operations, information sciences, and/or project management experience Or Bachelor’s degree and 6 years of commercial or medical operations, information sciences, and/or project management experience Or Associate's degree and 10 years of commercial or medical operations, information sciences, and/or project management experience Or High School Diploma / GED and 12 years of commercial or medical operations, information sciences, and/or project management experience

Nice To Haves

• 5+ years experience in Digital Marketing Operations in the pharmaceutical industry successfully supporting campaign operations
• Strong knowledge of marketing automation platforms and tools, including workflow design, system integration, and audience segmentation
• Experience in optimizing automated campaigns, leveraging CRM and data analytics for personalized, data-driven strategies
• Strong understanding of digital marketing channels and tactics used to design integrated and impactful omnichannel strategies (e.g., social media, paid media, events, email, SMS, display, web, etc.)
• Ability to gather and translate strategy into technical requirements and liaise with both types of stakeholders
• Excellent organizational and project management abilities, with a talent for handling complex projects and driving continuous improvements in customer experience.
• Familiarity with SAFE Agile framework and processes
• Strong verbal and written communication skills to convey insights and strategies clearly and effectively to both technical and non-technical stakeholders.
• Enthusiasm for staying informed about emerging trends in digital marketing and omnichannel capabilities to ensure strategies remain innovative and competitive.

Responsibilities

• translating campaign requirements into actionable plans for Salesforce Marketing Cloud execution and alignment
• collaborates closely with cross-functional teams to ensure effective campaign operations and execution, while ensuring efficiency and adherence to platform best practices
• Foster strong relationships with cross-functional teams (e.g., Commercial Data & Analytics, Marketing Tech etc.) to ensure alignment and smooth progression across all stages of campaign execution
• Implement end-to-end execution of customer engagement plans related to email and SMS across platforms and capabilities
• Work closely with the Amgen India team to drive timely and quality campaign execution
• Serve as the primary contact for brand marketing teams to translate business requirements into executable SFMC journeys and automation workflows
• Coordinate and lead weekly meetings with assigned brand leads to ensure transparent communication on initiative status, impediments and decisions needed
• Participate in any brand related workshops as required to provide expertise on CRM related processes and standards
• Collect and document campaign journeys for transition to our Amgen India colleagues for development
• Understand brand customer strategies across all channels, ensuring alignment of the key requirements needed to execute cohesive omnichannel campaigns
• Submit any cross-functional work through the proper prioritization processes
• Be expert in and manage ongoing campaign operations across ecosystem delivery platforms, including Salesforce Marketing Cloud (SFMC)
• Work with Amgen India colleagues to support standard activation processes
• Collaborate closely with Capability Managers to ensure campaign builds align with standardized frameworks, governance policies, and approved data models
• Escalate, coordinate, and communicate deviations from expected campaign behavior with the brand and cross functional development teams to ensure timely resolution
• Support operational reporting and tool efficiency/effectiveness KPIs and reporting (not including customer success measurement)
• Socialize results and instill understanding of what constitutes successful operations across tools
• Ensure adherence to platform standards, workflows, and integration protocols to maintain consistency, scalability, and operational efficiency across all campaigns
• Conduct regular audits and reviews of campaign processes to identify opportunities for improvement, ensuring campaigns align with industry-leading best practices
• Support the Activation Team - Director in ensuring platform capabilities are fully utilized and optimized for maximum impact

Benefits

• comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees