Marketing & CRM Analytics Analyst

Planet Fitness • Hampton, NH

4h • Hybrid

About The Position

The Marketing & CRM Analytics Analyst is a hands-on, execution-focused role responsible for analyzing marketing, media, and CRM performance to support day-to-day optimization and media investment decisions. This role works directly within analytics, media, and CRM platforms to evaluate performance, connect spend to outcomes, and surface actionable insights across channels.
The Analyst partners closely with Marketing, CRM, Finance, and Agency teams, supporting paid media, brand tracking, audience analytics, and customer journey analysis, while also providing analytical support for budgeting, pacing, and performance measurement. The Analyst supports performance analysis across the U.S, ensuring reporting and insights reflect both national strategy and regional market differences.
This role follows a hybrid schedule and requires regular, in-person work at our Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of our office. Fully remote work is not available for this role.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Finance, or a related field
• Minimum 3+ years’ experience in marketing analytics, media analytics, CRM analytics, or a related analytical role
• Experience analyzing data across paid media, digital channels, and CRM programs
• Comfort working directly with spend, performance, and budget data
• Working knowledge of digital analytics and media platforms (e.g., GA, ad platforms, CRM tools)
• Strong Excel skills and experience synthesizing data into actionable insights
• Detail-oriented, analytical, and execution-focused with the ability to manage multiple data sources
• Experience sourcing and evaluating media analytics from activation platforms
• Ability to pull data from structured, un-structured databases and provide analysis
• Working knowledge of digital analytics platforms like Google analytics, Google Adwords, Facebook etc.
• Ability to work independently and research various data sources as per business needs
• Experience with multi-channel campaigns
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and written and verbal communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Responsibilities

• Analyze paid media and brand performance across channels to assess effectiveness, efficiency, and ROI
• Conduct channel-specific and cross-channel analysis, including creative, audience, and placement performance
• Support brand tracking analysis by identifying trends, performance shifts, and correlations to media investment
• Partner with agency teams on ad hoc analysis of media, creative, and channel-level performance, supporting optimization and performance insights
• Deliver ongoing performance insights to inform optimization and in-flight adjustments
• Support performance analysis across North American markets, identifying regional trends and variances in media and brand performance across the U.S.
• Analyze CRM and lifecycle performance across email, app, and SMS, including engagement, conversion, and retention metrics
• Support customer journey and path analysis to identify drop-offs, friction points, and opportunities across digital touchpoints
• Analyze audience behavior and segmentation performance across media and CRM channels
• Partner with Lifecycle and CRM teams to evaluate the effectiveness of automated journeys and campaigns
• Analyze lifecycle and CRM performance across markets, highlighting differences in engagement, conversion, and retention trends by region
• Analyze media and marketing spend to support pacing, efficiency, and budget allocation decisions
• Review and analyze agency-submitted spend and performance data, identifying variances and trends
• Support budget tracking, forecasting, and performance-to-spend analysis
• Support and validate agency-led modeling and analysis related to ROAS, seasonality, promotion timing, and external drivers, contributing analytical inputs and interpretation of results
• Assist in connecting investment levels to outcomes such as traffic, joins, engagement, and retention
• Work directly within analytics, media, and CRM platforms to pull, analyze, and validate data
• Support tagging, measurement planning, and data quality efforts in partnership with internal teams and vendors
• Identify data gaps, inconsistencies, or anomalies that impact analysis and reporting
• Translate complex datasets into clear, concise insights and recommendations
• Partner with internal Marketing, CRM, Finance, and Analytics teams to support reporting and analysis needs
• Collaborate with agency partners while maintaining internal ownership of data analysis and interpretation
• Support local and field marketing analytics needs, including market-level performance analysis
• Partner with regional stakeholders to support market-specific reporting and ensure consistent measurement standards across North America

Benefits

• Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options.
• In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities.
• We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.
• This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level