Analyst, Marketing Analytics
About The Position
As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco. The role: Distribution Intelligence is responsible for increasing data driven decision making at Invesco. The group works mostly with EMEA and Americas Distribution and Marketing teams to help increase net sales through a better understanding of our clients (financial advisors). It works like a small startup within the organization, with a clear focus on improving effectiveness and efficiency through end-to-end management of data, analytics, visualization, and in-field implementation. While the team is not new, there is a distinct focus on restructuring the talent through training and recruiting as well as redefining the vision and engagement model with the rest of the organization. In short, it’s an exciting place to be at for self-starters who want to set and own their paths forward.
Requirements
- 1–2 years of experience in marketing analytics, business intelligence, or a related data role
- Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)
- Proficiency in SQL for querying and analyzing large datasets.
- Hands-on experience with data visualization tools such as Tableau, Looker, or Power BI.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Familiarity with digital marketing channels and associated metrics (e.g., CTR, CPC, ROAS, conversion rate).
- Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions.
- Strong analytical thinking with an ability to structure ambiguous problems and develop clear insights.
- Excellent written and verbal communication skills, with experience presenting data to non-technical audiences.
Responsibilities
- Collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks
- Conduct deep-dive analyses to uncover business insights related to customer behavior, campaign performance, channel attribution, and audience segmentation.
- Build, maintain, and scale measurement dashboards and recurring performance reports across digital and marketing channels (e.g., paid media, email, social, web).
- Translate analytical findings into clear recommendations and narratives for both technical and non-technical audiences.
- Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into tangible outputs.
- Exhibit problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies, and deliver against deadlines.
Benefits
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
