Marketing Creative Strategy Director

The Lifetime Value Co.

About The Position

The Lifetime Value Co. is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

Requirements

7+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels.
Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments.
Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats.
Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion.
Ability to analyze campaign performance data and translate insights into actionable creative strategies.
Experience working cross-functionally with marketing, creative, analytics, and production teams.
Strong concept development and creative briefing skills.
Experience managing or collaborating with external agencies and creative production partners.
Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment.
Strong communication and collaboration skills with the ability to align multiple stakeholders.

Responsibilities

Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels.
Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance.
Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development.
Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels.
Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns.
Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices.
Partner with the marketing creative team and video production partners to translate concepts into finished ads.
Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign.
Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action.
Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels.
Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches, .
Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes.
Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns.
Lead the strategy for performance video creative across platforms such as paid social and YouTube.
Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates.
Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement.
Collaborate with video contractors and creative teams to develop and optimize video assets for performance.
Act as the primary bridge between media buying, creative production and performance analytics teams.
Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels.
Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets.
Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements.
Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights.
Translate performance data into actionable creative insights that inform future concept development.
Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches.
Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts.
Manage the flow of creative concepts from ideation through production and launch.
Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines.
Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process.
Maintain a consistent cadence of new creative production to support campaign scaling and testing needs.