Marketing Copywriter - Birmingham

Regions Bank•Birmingham, AL

3d•$69,143 - $83,450

About The Position

At Regions, the Marketing Copywriter will craft compelling, results-driven copies that drive customer engagement, conversions, and retention. This role will collaborate with marketing strategists, data analysts, and creative teams to develop compelling personalized, data-driven messaging that resonates with target audiences. This role will utilize addressable media, including direct mail, email, and next-best-action (NBA) direct response campaigns, to reach consumers. The Marketing Copywriter will have keen attention to detail, proven success in developing campaigns, and be prepared to work with a design partner to develop brand-building creative ideas and compelling copy that gives Regions a distinctive tone of voice; driving customer interest, engagement, conversions and retention. This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative writing assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.

Requirements

Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and four (4) years of direct response copywriting experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and eight (8) years of professional experience in marketing
A/B test messaging to optimize performance and response rates, CTRs, and conversion metrics
Ability to analyze performance metrics and refine copy based on results
Excellent collaboration skills with cross-functional teams
Experience working with and adhering to content style guides (e.g. AP style)
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong direct response writing and editing skills
Strong time management skills
Strong verbal, written communication, and organizational skills

Nice To Haves

Proven success in direct mail, email marketing, and next-best-action (NBA) campaigns
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures
Experience with CRM platforms (Salesforce Marketing Cloud, HubSpot) and marketing automation tools is a plus

Responsibilities

Writes and edits high-performing, compliant copy for direct mail, email, and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Leverages customer segmentation and behavioral data to tailor messaging for different audiences
Ensures copy aligns with brand voice, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Works closely with designers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices