Marketing Coordinator

Admiral Beverage Corporation•Salt Lake City, UT

3d•Onsite

About The Position

Admiral Beverage believes in investing in its people, business partners, and communities, to continually grow and offer the best products and services in the region. With the strength of a large company combined with a small-town, friendly, family-driven mindset; we are here to grow with you. Admiral offers: competitive wages, a full-scale benefit program including health, dental, and vision coverage, 401(k) and retirement programs, paid leave and holidays, and much, much more! Current Admiral Beverage Employees (excluding Contractors): Please apply via your internal Workday Account. Admiral Beverage believes in investing in its people, business partners, and communities, to continually grow and offer the best products and services in the region. With the strength of a large company combined with a small-town, friendly, family-driven mindset; we are here to grow with you. Admiral offers: competitive wages, a full-scale benefit program including health, dental, and vision coverage, 401(k) and retirement programs, paid leave and holidays, and much, much more! Job Description Primary Location: Salt Lake City, Utah Marketing Coordinator: Executes corporate and local marketing strategies through individual effort and facilitation of local selling teams in all phases of marketing and sales activity in an assigned territory by performing the following duties. Works as member of corporate Marketing Management Team to develop and execute corporate marketing and sales programs at the field level to support business objectives. Such programs will include, but not limited to product sampling; incentives and promotions; planning, organizing, and executing supplier activities; pricing programs and training for local sales teams. Develops and evaluates brand growth programs for presentation by the local sales teams and personally to existing and potential new customers (cold calls) in assigned territory, corporate advertising activity and promotional programs, including incentives, for assigned products and makes recommendations to improve effectiveness to achieve volume and margin goals. Develops and executes customized programs for assigned markets and products designed to improve sales of existing customers and gain new accounts. Analyzes effectiveness of sales and marketing programs, including brand development, point of sale execution, and pricing strategies at the field level and acts with local sales teams to ensure execution consistent with corporate strategies to grow sales volume and corporate profits. Builds relationships with Sales Center management, sales teams, and suppliers and corporate managers to achieve business objectives in both office and social environment. Creates, maintains, and distributes Merchandising Standards for assigned market areas. Ensures claims for reimbursement from parent companies for promotional activities are received. Gathers data and creates marketing and sales performance reports for management. Performs Public Relations functions as they relate to products and promotions. Other duties may be assigned by the immediate supervisor or other supervisor at any time. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must travel as required.

Requirements

Bachelor’s degree (B.A.) from four-year college or university; or two to five years related experience and/or training or equivalent combination of education and experience
Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations
Ability to write reports, business correspondence, and procedure manuals
Ability to effectively present information and respond to questions from groups of managers, customers, and employees
Ability to calculate figures and amounts and basic math functions
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Proficient in basic computer skills, including data retrieval from host computer and personal computer software applications for work processing, spreadsheets, and presentation
Must possess strong interpersonal skills to effectively establish rapport and promote a positive business image with customers, sales centers, and suppliers
Must also be available to work extended and non-traditional hours
Ability to travel for extended time to work the market
Must meet company driver qualifications
Attention To Detail
Communication and Media
Conflict Management
Influencing/Negotiating
Planning and Evaluating
Sales and Marketing
Self-Management

Responsibilities

Executes corporate and local marketing strategies through individual effort and facilitation of local selling teams in all phases of marketing and sales activity in an assigned territory
Works as member of corporate Marketing Management Team to develop and execute corporate marketing and sales programs at the field level to support business objectives
Develops and evaluates brand growth programs for presentation by the local sales teams and personally to existing and potential new customers (cold calls) in assigned territory, corporate advertising activity and promotional programs, including incentives, for assigned products and makes recommendations to improve effectiveness to achieve volume and margin goals
Develops and executes customized programs for assigned markets and products designed to improve sales of existing customers and gain new accounts
Analyzes effectiveness of sales and marketing programs, including brand development, point of sale execution, and pricing strategies at the field level and acts with local sales teams to ensure execution consistent with corporate strategies to grow sales volume and corporate profits
Builds relationships with Sales Center management, sales teams, and suppliers and corporate managers to achieve business objectives in both office and social environment
Creates, maintains, and distributes Merchandising Standards for assigned market areas
Ensures claims for reimbursement from parent companies for promotional activities are received
Gathers data and creates marketing and sales performance reports for management
Performs Public Relations functions as they relate to products and promotions