Marketing Coordinator

IFCO•Tampa, FL

19d

About The Position

We are the world market leader for reusable packaging containers (RPCs) for fresh food and are constantly optimizing our products. We help make the food supply cycle for the population more sustainable. With our RPCs, safety for food transport is improved, there is less waste of food and at the same time the lifespan of the products increases. Through our products and the need for less packaging materials we reduce the carbon footprint. „The future is circular“ This role collaborates with the global strategic marketing team to meet worldwide and regional objectives. This role is responsible for executing strategic marketing activities, focusing on content, events, communications, advertising, sales support, and other initiatives.

Requirements

Bachelor’s Degree in Marketing or comparable education or certifications
3+ years of relevant marketing experience, preferably in a B2B environment.
Hands-on marketing experience with strong attention to detail
Proven event planning and coordination experience
History of effectively working with sales/commercial teams

Nice To Haves

Experience in marketing grocery retail, fresh foods, packaging, or marketing products or services to these industries is a plus.

Responsibilities

Assist in creating and coordinating engaging content across various formats and channels, including but not limited to videos, blog posts, social media content, internal news updates, reference cases, webinars, whitepapers, press releases, studies, etc.
Help ensure project timelines, deadlines, and deliverables are on track and completed while maintaining quality standards with strong attention to detail
Assist in coordinating the production of and/or creating graphics, photos, animations, videos, copy, and other content using internal resources, as well as external agencies and freelancers.
Collaborate closely with the internal marketing team, external contractors, and other IFCO teams to understand project requirements, gather feedback, and ensure alignment.
Support other functional groups and key countries by providing strategic marketing and communications support
Support commercial teams through effective communication planning, sales enablement, events, media, and advertising
Coordinate tradeshows, conferences, and events, including venue and location research and reservations, F&B planning, booth selection and production, setup and takedown, shipping, A/V, speakers, and more, to ensure satisfactory execution.
Research and provide recommendations for tradeshow, conference, and event participation
Provide cost estimates to aid in budgeting for internal and external events and help identify and report on value opportunities at various events
Support lead reporting and follow up with commercial teams
Monitor and track all regional marketing costs, assign GL codes, submit invoices, and provide monthly recaps against budget
Ensure proper budget processes are followed and all budget expenses are tracked
Coordinate procurement and distribution of sales tools, corporate apparel, promotional items, marketing collateral, etc.