Marketing Coordinator - Southwestern Consulting

Southwestern Companies-posted about 1 month ago
Full-time • Entry Level
Nashville, TN
101-250 employees
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The Marketing Coordinator provides both administrative and strategic support to the Marketing Department, helping execute initiatives that drive visibility, growth, and operational efficiency across the company. This role assists in coordinating marketing campaigns, managing content and creative assets, tracking performance metrics, and supporting day-to-day department operations. Working closely with the Director of Marketing and broader marketing team, the Marketing Coordinator ensures projects run smoothly, deadlines are met, and all materials align with the company’s brand standards and strategic goals.

  • Coordinate and implement the teams advertising and promotional activities.
  • Responsible for creating, designing, and editing for publication all marketing pieces
  • Perform final review of all internal and external marketing pieces
  • Create campaigns, messages and content that optimize business strategies through social, digital, email and event
  • Provide strategic and tactical support in all creative areas. Coordinate print and on-line advertising, email marketing, website management and content development, press releases and marketing collateral.
  • Responsible for brand coordination to include all logos and designs as well as template designs to ensure consistency across multiple platforms
  • Analyze target market information to identify and recommend effective marketing approaches
  • Online marketing, including: search engine optimization and marketing, e-mail marketing, web analytics, and social media
  • Prepare effective advertising campaigns based on market research
  • Coordinate the inside marketing initiatives for current clients to include events, meetings, and various communication pieces to ensure the brand is appropriately portrayed
  • Build relationships with necessary business partners and vendors
  • Coordinate the branding and communication process for prospective clients to increase client conversion rates
  • Identify new and emerging strategies to increase brand awareness that will lead to business growth
  • Support the planning, coordination, and execution of marketing campaigns across digital, email, social, and event channels.
  • Manage administrative functions within the marketing department, including maintaining project timelines, organizing assets, scheduling meetings, and tracking deliverables.
  • Assist with updating and managing web content, CRM campaigns, and marketing automations.
  • Support the creation, editing, and distribution of marketing materials such as presentations, collateral, newsletters, and internal communications.
  • Coordinate with internal teams and external vendors (designers, contractors, and printers) to ensure timely delivery of creative assets and materials.
  • Assist with event logistics and marketing support for company conferences and client events.
  • Maintain consistent branding and messaging across all marketing platforms, ensuring alignment with organizational strategy and visual identity.
  • Help track and report key marketing metrics, campaign performance, and departmental KPIs.
  • Assist with budget tracking, purchase orders, and invoice processing for marketing expenses.
  • Conduct research on market trends, audience insights, and competitive positioning to inform marketing strategies.
  • Serve as a point of contact for internal stakeholders requesting marketing materials or support.
  • Identify opportunities to streamline processes and improve team workflows.
  • Perform other related duties and special projects as assigned
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3 years of experience in marketing coordination, campaign support, or administrative project management.
  • Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Experience using marketing tools such as HubSpot, Salesforce, or similar CRM/marketing automation platforms.
  • Working knowledge of design and content management tools (e.g., Adobe Creative Suite, Canva, WordPress).
  • Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
  • Strong analytical and problem-solving abilities with an eye for improving efficiency and consistency.
  • Ability to collaborate effectively across departments and levels of leadership.
  • Demonstrates initiative, adaptability, and a strong sense of ownership over assigned projects.
  • Positive attitude with a commitment to maintaining brand quality and professional excellence.
  • Familiarity with social media platforms, digital advertising, and event marketing preferred.
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