Marketing Coordinator

K Group Companies•Grand Rapids, MI

6d•Onsite

About The Position

We are seeking a dynamic Marketing Coordinator to join our team. The ideal candidate supports the execution of marketing and recruiting campaigns across lead generation, events, social media, content, and employer branding. Responsibilities include day-to-day coordination, campaign execution, and keeping projects on track. You will work closely with the Director of Marketing to turn strategy into action. This is an execution-focused role. The right candidate is organized, takes initiative, communicates proactively, and takes pride in doing the details right. You will be a visible, trusted part of a small team building something meaningful across the entire organization. You will work closely with the Director of Marketing every day in a collaborative, in-office environment. This is a small team, which means your work is visible and your contribution matters. We move at a steady pace, communicate directly, and genuinely invest in the people on our team. You will not be left to figure things out alone.

Requirements

1â3 years of experience in marketing, project coordinating or a related field
Proficient in Microsoft Suite
Strong organizational skills and a track record of meeting deadlines
Clear written and verbal communication - you will represent the brand every day
Comfortable working independently, asking good questions, and flagging issues early
A genuine interest in marketing and how companies attract customers and talent

Nice To Haves

Understanding of lead generation, email campaigns, or digital marketing is a plus
Familiarity with social media platforms from a brand or business perspective
Experience supporting talent acquisition or employer branding initiatives is a plus

Responsibilities

Execute lead generation campaigns across digital channels as directed
Support campaign setup, tracking, and follow-up coordination
Manage and maintain lead lists with attention to data accuracy
Monitor performance metrics and compile results for review
Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
Manage vendor communication and timelines related to events
Track event leads and candidate engagement post-event
Support on-site execution and day-of coordination as needed
Schedule and publish social media content across brand and recruiting channels
Support content creation for marketing and hiring initiatives
Monitor engagement, respond to comments as appropriate, and report performance
Maintain brand and employer brand consistency across all published content
Support recruiting campaigns and job promotion efforts across channels
Coordinate and support internal company events
Create and coordinate employer brand content including culture posts, team highlights, and candidate-facing materials
Help coordinate internal communications tied to culture and employer brand initiatives
Assist with email campaigns and campaign asset organization
Maintain documentation, timelines, and execution details across active projects
Coordinate tasks and follow-ups across teams to keep projects moving
Flag blockers and communicate progress proactively to the Director of Marketing