Marketing Coordinator

DAC Beachcroft•Seekonk, MA

About The Position

Reporting to the Content Marketing Manager, the Marketing Coordinator plays a key role in supporting the firm’s marketing activity, with a particular focus on email marketing and digital content. Working as part of the central marketing team, the role requires a proactive, organised individual who is confident collaborating with a wide range of stakeholders.

Requirements

An understanding of email marketing platforms is desirable.
An understanding of content management systems (e.g. WordPress, Umbraco, Sitecore) is desirable.
Strong attention to detail and excellent written communication skills.
Confident verbal communication skills and the ability to work collaboratively with a range of stakeholders.
An interest in digital marketing, with the desire to develop skills further.
Strong organisational skills, with the ability to manage multiple tasks and priorities.
Knowledge of Microsoft Word, Powerpoint, and Excel is desired.
Knowledge of Sharepoint would be a bonus.

Responsibilities

Build and send email communications to clients and prospect, working closely with the wider marketing team and lawyers across the firm.
Monitor and report on email performance, including open rates, click-through rates, deliverability, and engagement.
Identify opportunities to improve email performance, including making improvements to content and design where required.
Act as the team champion for the email marketing software platform.
Upload articles and other marketing content to the firm’s website using a CMS system.
Assist with the creation of campaign landing pages where required.
Support with re-writing website content and drafting articles, working to agreed style guidelines.
Support the Content Marketing Manager with SEO activity, including keyword research, optimisation, and performance tracking.
Assist with tracking and reporting on website performance, SEO, and marketing campaigns.
Support the delivery of the firm’s content marketing and SEO strategy.
Assist with the management and maintenance of marketing content, ensuring it is regularly reviewed, audited, and kept up to date on the intranet site.
Provide support across additional content marketing channels where required, including paid media campaigns.
Coordinate with internal stakeholders to gather content and materials for marketing initiatives.
Provide administrative support for marketing projects as required
Respond to ad hoc marketing support requests from lawyers and other internal stakeholders across the business.