Marketing Coordinator

The French American Academy•Jersey City, NJ

14d

About The Position

The Director of Marketing will play a crucial role in developing and implementing strategic marketing plans to promote our school's unique offerings and attract prospective students and parents. You will be responsible for driving brand awareness, increasing enrollment & retention, and enhancing the overall reputation of the French American Academy. The Director of Marketing will also be responsible for identifying and generating additional revenue streams. The Director of Marketing will collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring consistent messaging and effective lead generation. The Director of Marketing will act as key liaison for internal and external contributors, partners, and vendors to achieve marketing & admissions department objectives.

Requirements

Proven experience in marketing strategy, brand growth, and lead generation
Strong leadership and project management skills
Expertise in digital marketing (SEO, PPC, email, social media)
Data-driven mindset with KPI tracking and reporting experience
Website management and content optimization expertise
Excellent written and verbal communication skills
Ability to collaborate cross-functionally and manage external partners
Experience in budget management and ROI optimization
Event planning and community partnership development experience
Fluent or strong communication skills in English; French is a plus

Responsibilities

Define and supervise the implementation of the FAA marketing strategy and define goals for each pilar
Meet weekly with management to share KPIs and feedback
Initiate new ideas to increase retention and attractivity to new families
Maintenance of the website and creation of website content for generating traffic, and inquiries and maximizing conversion rate
Creation & execution of SEO Strategy and SEO Projects
Creation, execution and maintenance of Pay-per-click campaigns on search engines and social media platforms
Creation & maintenance of campaign landing pages
Continuous improvements to website messaging & brand messaging themes
Set, maintain and report on website data, KPIs, and objectives
Collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring consistent messaging and effective lead generation.
Share weekly data reporting dashboards with OI, visits, and OA both all campuses
Creation, execution and maintenance of the two monthly newsletters for maximizing prospective family conversions and retention, including management of newsletter committee meetings
Analyse data and adjust newsletter strategy accordingly
Creation, execution and maintenance of drip email campaigns
Creation and execution of ad-hoc email campaigns
Set, maintain and report on email campaign data, KPIs and objectives
Define social media strategy with the social media assistant
Ensure our social media posts are accurate and feeding the strategy for retention and attraction
Set, maintain and report on social media data, KPIs and objectives
Create, implement & maintain systems for collecting and centralizing text, video, photo, and informational content
Optimize the use of collected content within each marketing pillar and for various campaigns
Creation of posters, banners, flyers, brochures and marketing and admissions materials
Creation, execution and maintenance of marketing and admissions events
Act as key liaison for internal and external contributors, partners, and vendors to achieve marketing & admissions department objectives
Set, maintain and report on events data, KPIs and objectives
Develop strategic partnerships in the community to drive awareness and traffic to the sales funnel
Creation, execution and maintenance of OOH advertising campaigns
Set, maintain and report on partnership & advertising data, KPIs and objectives
Determine & set quarterly objectives for marketing team assistant
Coach, train, and promote marketing team assistant to maximize achievement of objectives
Monitor efficiency & well-being of marketing team assistant
Manage the allocated budget for each campus, and verify all expenses
Plan and justify each year’s new budget