Marketing Coordinator

New York State Housing Finance Agency•New York, NY

31d

About The Position

New York State Homes and Community Renewal (HCR) is the State’s affordable housing agency, with a mission to build, preserve, and protect affordable housing and increase homeownership throughout New York State. A Civil Service exam is not required for this position. Candidates must meet the minimum qualifications outlined below to be considered. NYS Homes and Community Renewal (HCR) is committed to fostering a culture of diversity, equity, inclusion, and accessibility. Our work would not be possible without the diverse backgrounds, experiences, ideas, and abilities of our employees. HCR is committed to developing a workforce which represents the diverse population of New York State. HCR embraces a diverse and inclusive work environment by encouraging all individuals, including those with disabilities, to apply to open positions at the agency. The Office of Housing Preservation manages HCR programs that maintain and enhance the state’s portfolio of existing affordable housing. We enforce the Rent Laws in New York City for over 900,000 housing units, while providing federal and state rental assistance to assist more than 45,000 families across the state. We also monitor 130,000 low-income housing units financed with federal and state resources, and provide grant funding to help homeowners and tenants save energy. The Statewide Asset Management Unit (SAMU) is responsible for the asset management and compliance monitoring of the Agency’s existing housing loan portfolio. This portfolio has been financed under various loan and subsidy programs under Federal and State housing programs including the Low-Income Housing Tax Credit; Housing Trust Fund; HOME, RAD, Mitchell-Lama, and various other State and local housing programs. Position Summary Reporting to the Director of Marketing Operations, the Marketing Coordinator supports the daily marketing compliance and operational functions within SAMU. The Marketing Coordinator will collaborate with asset managers in SAMU and affordable housing owners and managing agents, as well as HCR’s Finance and Development (F&D) unit and Fair and Equitable Housing Office (FEHO) to track, coordinate, and oversee lotteries, waitlists, and marketing activities using the newly launched New York State Housing Search platform. This role focuses on operational marketing, regulatory compliance, and data coordination. The Marketing Coordinator provides administrative, technical, and operational support to the Director of Marketing Operations and SAMU staff. This role is well suited to a highly organized, detail-oriented individual who is motivated to work in a fast-paced, mission-driven environment and able to support multiple projects simultaneously.

Requirements

Requires minimum of 3-5 years’ experience in property management of affordable housing or closely related field, which may include real estate finance and/or accounting or business administration.
Excellent analytical, organizational, problem-solving, computer & communication (oral & written) skills are essential.
Proficiency in Microsoft Office (Word, Excel, and PowerPoint) are essential.
Occasional overnight travel and a valid NYS driver’s license are required.
Physical capacity to perform unrestricted travel and conduct building, unit inspections and on-site regulatory compliance audits.

Nice To Haves

Bachelor’s degree in real estate finance, accounting, or business administration, preferred.
Certification and/or proficiency with HUD 4350 Requirements and Low-Income Housing Tax Credit Program Compliance, preferred.

Responsibilities

Reporting to the Director of Marketing Operations and collaborating with units across the agency as well as external partners, coordinate and facilitate housing lotteries, waitlists, and marketing compliance for HCR-regulated affordable housing.
Assist with reviewing marketing plans, advertising materials, and basic compliance requirements for lease-ups and re-rentals.
Assist in scheduling and coordinating pre-marketing conferences with owners, managing agents, and HCR staff.
Coordinate with internal and external parties to set up listings and ensure data integrity and compliance in the New York State Housing Search platform.
Help prepare and distribute user guides and training materials and support internal and external Housing Search trainings.
Monitor application volumes for open lotteries and waitlists and work with housing providers and HCR’s Public Information Office and Office of Intergovernmental Affairs to ensure adequate listing visibility and strong applicant response.
Help run routine and ad hoc reports on marketing activity, application trends, timelines, leasing progress, and other key indicators.
Assist in compiling and analyzing data for policy development, operational improvements, and statutory or program reporting requirements.
Maintain calendars, trackers, meeting notes, and shared folders to support smooth marketing operations.
Assist with basic correspondence from applicants, owners and managing agents, public officials, and the public regarding lotteries, marketing approaches, tenant selection matters, and other marketing related inquiries.
Provide logistical support for staff meetings, presentations, conferences, and cross-agency coordination.
Conduct periodic QC reviews of lottery and waitlist documentation for compliance, escalating issues to the Director of Marketing Operations.
Track and resolve NYSHS listing and process issues, coordinating follow up with FEHO, F&D, IT, and other stakeholders.