Key Responsibilities Marketing Strategy and Campaign Support Support the execution of overall corporate marketing strategies and objectives. Assist with advertising plan and strategy implementation. Participate in market research and compile findings to support campaign planning. Assist in the development of external and internal communications strategies, associated plans, and key messages. Track, record, and compile the results of marketing initiatives; support the VP of Marketing with recommendations and reporting. Assist in identifying and testing emerging marketing and AI-enabled tools to improve research, productivity, and campaign execution. Event and Trade Show Support Support the coordination and execution of trade shows and marketing events, including logistics, deliverables, and post-event follow-up. Assist with event campaigns in Salesforce, including lead entry, tracking, and report preparation. CRM, Email Marketing, and Data Management Assist with maintaining company contact databases in Salesforce and other platforms to support targeted marketing campaigns. Support email marketing initiatives and campaigns using Constant Contact, Business Wire, or other subscribed tools, ensuring data accuracy, list segmentation, and performance tracking. Assist with pulling data from marketing intelligence tools and compiling insights for the VP and team to support sales strategies and targeting. Provide simple AI-assisted market insight summaries as directed, to help marketing and sales stay aligned on trends and customer needs. Gather insights from modern marketing intelligence tools (e.g., Semrush, Similarweb, AlphaSense, Perplexity AI, or comparable platforms) to support market awareness and internal reporting. Marketing Collateral and Content Management Update and maintain all marketing collateral across digital and physical channels to ensure accuracy and consistency. Support the execution of the social media strategy developed by the VP of Marketing, coordinating with the graphic designer on creative assets and assisting with performance tracking and reporting. Coordinate with vendors and internal stakeholders to ensure collateral reflects current branding and messaging. Manage promotional material inventory with third-party vendors, including ordering, restocking, and logistics. Website Coordination Supporting the routing and review of all company website content updates to ensure accuracy and brand consistency. Coordinate with the external webmaster to support web development, maintenance, SEO, creative updates, tracking, and reporting activities. SharePoint and Content Organization Maintain and update Marketing-owned SharePoint sites, ensuring content is current, organized, version-controlled, and easily accessible to internal teams. Reporting, Budget, and Administrative Support Assist in tracking the marketing budget and preparing reports as needed. Create and process departmental expense reports. Assist with monthly marketing performance reports for executive leadership. Maintain and organize marketing files and shared drives. Monitor and manage marketing-owned Outlook mailboxes, ensuring timely routing of actions and follow-ups. Perform day-to-day administrative functions to support marketing operations.
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Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees