Marketing Coordinator - Industrial Equipment & Automation Division

ITW • Appleton, WI

1d

About The Position

The Marketing Coordinator provides day-to-day marketing coordination and administrative support to ensure campaigns, product communications, events, and customer activities run smoothly. This role partners closely with Senior Marketing Specialists, Product Managers, and the Marketing Manager by executing defined tasks, coordinating logistics, and maintaining marketing assets. This is an entry-level role ideal for someone beginning a career in B2B marketing who is highly organized, detail-oriented, and eager to learn how marketing supports product launches and sales enablement. How you will Make an Impact: Content & Communication Support Review and approve social media posts for accuracy, formatting, and brand alignment prior to publishing. Write, review, and submit content for internal communications, including ITW News newsletter submissions related to new products, updates, and changes. Review and approve content for end-user facing newsletters, ensuring accuracy, clarity, and alignment with product marketing objectives before distribution. Review basic performance metrics for end-user newsletters, summarize trends and observations to support future content planning. Assist in coordinating interviews with subject matter experts for website articles and articles for publication in trade journals. Support basic content updates and revisions as directed by marketing team members. Travel as needed to support video and photography asset capture, customer visits, and select trade shows. Up to 20% travel. Coordination of Customer & Internal Activities Coordinate customer visits by gathering necessary details from the sales representative and aligning necessary internal resources to ensure a successful meeting. Serve as the point of contact for logistics related to customer visits, plant tours, food and refreshment needs and demonstrations. Trade Show & Event Coordination Own and maintain the RACI chart for trade shows and events, ensuring that all tasks are tracked, deadlines are met. Work with Sr. Marketing Specialists, product managers, and central marketing events team to ensure all are aligned. Asset Maintenance Manage and coordinate spec sheet updates across all product managers, ensuring accuracy, version control, and timely distribution. Support website and digital asset updates as needed. Project and Administrative Support Manage an analytics dashboard to help the team understand marketing impact of activities. Track tasks, deadlines, and approvals for ongoing marketing activities. Assist with project coordination across marketing initiatives to support on-time execution. Escalate issues, gaps, or delays to Senior Marketing Specialists or the Marketing Manager as appropriate.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent internship / early-career experience)
• 0–2 years of experience in a marketing, communications, or coordination role
• Strong written communication and editing skills
• High attention to detail and strong organizational skills
• Ability to manage multiple tasks in a fast-paced environment
• Proficiency with Microsoft Office
• Willingness to travel occasionally (up to 20%) to support events or customer visits

Responsibilities

• Review and approve social media posts
• Write, review, and submit content for internal communications
• Review and approve content for end-user facing newsletters
• Review basic performance metrics for end-user newsletters
• Assist in coordinating interviews with subject matter experts
• Support basic content updates and revisions
• Travel as needed to support video and photography asset capture, customer visits, and select trade shows
• Coordinate customer visits
• Serve as the point of contact for logistics related to customer visits, plant tours, food and refreshment needs and demonstrations
• Own and maintain the RACI chart for trade shows and events
• Manage and coordinate spec sheet updates across all product managers
• Support website and digital asset updates as needed
• Manage an analytics dashboard
• Track tasks, deadlines, and approvals for ongoing marketing activities
• Assist with project coordination across marketing initiatives
• Escalate issues, gaps, or delays to Senior Marketing Specialists or the Marketing Manager as appropriate

Benefits

• Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
• Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
• Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
• Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees