Marketing Coordinator

Marketing Alliance Group•Dalton, GA

49d•Onsite

About The Position

About the role: The Marketing Coordinator supports MAG’s marketing initiatives by executing content, digital, and event strategies that strengthen brand visibility and support sales growth. This role works cross-functionally to develop marketing materials, manage website updates, coordinate campaigns, and ensure consistent brand messaging across all platforms. The ideal candidate is organized, detail-oriented, and comfortable managing multiple projects in a fast-paced manufacturing environment. Location: Dalton, GA Work Environment: Onsite 5 days per week

Requirements

Can-do attitude with extreme willingness to learn and Strong written and verbal communication skills; able to collaborate across departments and external partners
Proficiency in reporting, marketing analytics, and standard business/marketing software (web or graphic experience a plus)
Ability to evaluate past campaigns and use data to improve future marketing efforts
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment
Experience in B2B, manufacturing, retail, or corporate environments a plus
Works with minimal supervision. Issues and concerns need to be communicated to Manager.
Bachelor’s degree in related field and 2-4 years pertinent experience or equivalent combination.

Nice To Haves

Experience in B2B, manufacturing, retail, or corporate environments a plus

Responsibilities

Develop and manage the annual content calendar aligned with product launches, acquisitions, sustainability initiatives, trade events, and hospitality events
Create and publish monthly content to support brand positioning and drive engagement
Identify and promote innovation, manufacturing capabilities, global growth, and community impact
Manage website updates, imagery refreshes, and basic content maintenance
Monitor website and social performance metrics; provide quarterly analytics reports and improvement recommendations
Collaborate cross-functionally to gather newsworthy updates, new programs, and strategic initiatives
Support Sales with updated marketing materials, internal communications, and presentation tools
Assist with RFP/RFI responses and development of case studies and capability materials
Coordinate photography, video documentation, and manage the Digital Asset Management (DAM) system
Develop and execute email marketing campaigns and maintain internal customer database
Support trade shows, corporate events, hospitality initiatives, and branded collateral management
Coordinate promotional efforts and communications related to company sponsorships and charitable partnerships.
Assist with community engagement efforts, sponsorships, and internal campaigns (including United Way)