Marketing Coordinator

Gailey Eye Clinic•Bloomington, IL

5d•$43,000 - $58,000

About The Position

The Marketing Coordinator Supports the Organization’s Marketing, Branding, and Communication Initiatives Across All Clinic and Asc Locations. This Role Assists with Social Media Management, Online Presence Optimization, Patient Feedback Monitoring, the Development of Marketing Materials, and Outreach Initiatives. The Marketing Coordinator Works Collaboratively with Leadership and the Premium Services Department to Ensure Consistent Messaging and Branding While Promoting the Organization’s Services and Physicians. This Role Supports Marketing Efforts Across Multiple Markets, Requiring the Ability to Adapt Messaging to Local Audiences While Maintaining Brand Consistency Across All Locations.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations, or Related Field Required
Internship, Academic Project, or 0–2 Years of Relevant Marketing Experience
Experience with Social Media, Content Creation, or Marketing Projects Through School, Internships, or Extracurricular Involvement
Strong Candidates Would Have Experience with: Social Media Platforms: Facebook, Instagram, Linkedin (Posting, Analytics, and Account Management) Meta Business Suite (Content Creation, Scheduling, Insights, and Account Management) Google Business Profile (Listing Management, Updates, and Review Response) Graphic Design Tools Such As Adobe Indesign, Photoshop, or Similar Basic Video Editing Tools (for Short-form Content Such As Reels or Stories) Marketing Analytics and Reporting (Social Insights, Basic Campaign Tracking) Project Management Tools or Demonstrated Ability to Manage Multiple Workflows
Highly Organized with the Ability to Prioritize and Manage Competing Deadlines
Strong Written and Verbal Communication Skills with Professional Tone and Brand Awareness
Proactive and Self-directed with the Ability to Identify Needs and Take Initiative
Creative Thinker with the Ability to Generate and Execute New Content Ideas
Detail-oriented with a Focus on Accuracy and Consistency
Strong Interpersonal Skills with the Ability to Build Relationships Across Departments and Markets

Nice To Haves

Portfolio or Examples of Content (Academic, Internship, or Personal Work) May Be Requested During the Interview Process

Responsibilities

Develop and Execute the Organization’s Social Media Marketing Plan to Include All Markets and All Entities
Manage and Maintain Social Media Platforms Using Meta Business Suite
Create, Produce, and Schedule Original Content That Promotes Services, Physicians, Events, and Patient Education Across All Platforms
Monitor Engagement Metrics and Adjust Strategies to Improve Performance
Maintain and Optimize Google Business Listings for All Clinic Locations & Surgery Centers
Monitor and Respond to Online Reviews (Google, Yelp, Etc.) in a Timely & Professional Manner
Ensure Accurate and Consistent Information Across All Digital Platforms
Manage Patient Survey Platforms (E.g., Clinect)
Manage Patientpoint Account and Patient Education Content
Monitor Patient Feedback Trends and Share Insights with Leadership
Coordinate and Promote Patient Testimonials
Identify Opportunities to Improve Patient Experience Based on Survey Data
Ensure Consistent Branding Across All Materials and Locations
Create and Maintain Branded Marketing Materials, Including: Physician Profiles Service Brochures Patient Education Materials Community Outreach Materials
Track and Monitor Advertising Efforts Across All Markets
Assist with the Coordination and Placement of Advertising Initiatives
Monitor Competitor Marketing Activity and Identify Trends and Opportunities
Coordinate and Execute Marketing Initiatives Across Multiple Markets, Adapting Content and Strategies to Local Audiences While Ensuring Brand Consistency
Coordinate Marketing Material Requests from All Clinic Locations & Surgery Centers
Support Organization-wide Initiatives, Including: Reader’s Choice Campaigns Across All Markets Community Campaigns (E.g., Taste of Galesburg, Dc Polar Plunge) Event Promotions (E.g., Ico Practice Symposium, Bloomington Bison Partnership) Donation and Sponsorship Requests
Collaborate with Business Development and Community Outreach Teams to Support Growth Initiatives
Collaborate with Hr on Recruitment Promotions or Employee‑Focused Campaigns
Ensure All Marketing Activities Follow Hipaa Guidelines, Including Patient Image Usage, Testimonials, and Patient Data Handling
Maintain Documentation for Photo/Video Consents