Marketing Coordinator, RIPLE

MWE • Washington, DC

37d • $72,000 - $99,000

About The Position

The Marketing Coordinator supports the Regulatory, Intellectual Property, Litigation, and Employment (RIPLE) practice groups. This role is responsible for executing the marketing tactics driving the groups’ go-to-market strategies, designed to drive awareness, demand, and preference for related service offerings and to help advance the firm’s business objectives. The Marketing Coordinator helps support marketing campaigns and drives tactical execution. This position works under general supervision and relies on experience and judgement to plan and accomplish goals.

Requirements

• Bachelor’s degree
• At least two (2) years of related work experience
• Knowledge of content management systems, marketing technology software, email marketing platforms, and social media platforms
• Self-starter
• Strong and concise written, verbal and presentation skills
• Strong time management, attention to detail, organizational skills, and the ability to balance multiple high-profile projects and relationships in a fast-paced environment
• Ability to function effectively both independently and as a member of a team
• Ability to work under tight deadlines and prioritize responsibilities

Nice To Haves

• Relevant B2B marketing experience; healthcare or government affairs experience preferred

Responsibilities

• Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams
• Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., – all designed to drive awareness, engagement, and to nurture leads
• Support new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website
• Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Salesforce, Google Analytics, Eloqua, lead scoring, and others
• Leverage dashboards to evaluate and report on campaign success
• Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities

Benefits

• Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level