Marketing Coordinator

Churchill Downs Incorporated•Florence, KY

1d•Onsite

About The Position

Turfway Park Racing & Gaming is a gaming facility in Florence, Kentucky, featuring 850 popular, thrilling, state-of-the-art HRM games, a simulcast area with VIP section, event center, live horse racing, restaurants and bars. This Marketing Coordinator position is a dual property role covering both Turfway Park Racing & Gaming and Newport Racing & Gaming. The role requires weekend and holiday availability, with a schedule of Thursdays through Mondays, and the ability to work as late as 11:00 PM. The coordinator will be responsible for planning, organizing, and managing gaming-related special events, emceeing events, assisting with casino promotions and player development, directing support staff, coordinating with various departments, generating material requests, communicating with the Director of Marketing, writing and editing marketing copy, creating property brochures, newsletters, posters, and website content, scheduling marketing signage, providing guest information, and managing social media content and engagement. The role also includes various administrative responsibilities.

Requirements

Excellent oral and written communication skills.
High level of professionalism with the ability to react well under pressure.
Exceptional guest service skills.
Ability to work in a fast paced environment and interact with internal departments.
Understand and represent Newport Racing and Gaming’s image and reputation both at work and at external functions.
Maintain a professional working relationship among personnel.
Lift up to 25 lbs.
Must have reliable transportation and able to visit both properties when needed.
Ability to obtain a valid KHRC license.

Nice To Haves

College degree in Marketing, Business, or related field is preferred.
Minimum of one year experience in creating and coordinating special events and/or promotions is preferred.
Minimum of one year gaming experience is preferred.
Skilled with audio / video equipment preferred.
Proficient with Microsoft Office and Player Tracking systems preferred.

Responsibilities

Coordinate assigned gaming related special events including the planning, organizing, and management of events within the facility to provide the highest degree of quality guest service, both internally and externally.
Emcee drawings, giveaways, and special events via microphone system to both small and large live audiences.
Assist in the execution of casino promotions and player development events. Ensure objectives and budgets are being met.
Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.
Coordinate event needs with Food & Beverage, IT, Security, Players Club, and other requested services offered.
Generate all necessary material requests, check requests, and support material to ensure all invoices are paid promptly.
Communicate all details of special events to the Director of Marketing.
Meet with the Food and Beverage and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.
Write and edit copy; proofread marketing materials for accuracy.
Assist with creating property brochures, newsletters, posters, and website content.
Schedule and coordinate all marketing signage for the facility including the digital content management system for the TVs/audio, exterior building, and main entrance.
Provide information and explain Players Club benefits, property amenities, and marketing programs to guests.
Assist the Director of Marketing with social media content.
Develop relevant, unique, and engaging content for social media efforts.
Monitor all social channels for guest feedback and foster dialogue to create interactive relationships with our guests.
Manage communications on social media sites to ensure Newport Racing & Gaming is shown in the best light possible.
Develops and builds relationships with guests through excellent interpersonal skills and exceptional guest service.
Meet with other departments to ensure their marketing needs are met.
Various administrative responsibilities.
Other duties as assigned