Marketing Coordinator

VISIT Milwaukee•Milwaukee, WI

36d

About The Position

The marketing coordinator is responsible for day to day content and updates to the Visit Milwaukee website, www.visitmilwaukee.org, along with implementing email marketing campaigns, reporting, assisting in updates to the CRM partner database, and administering virtual webinars. Additional responsibilities include supporting the department at large, coordination of meetings and schedules, assisting with proof reading and project management, tracking, reporting and data analytics.

Requirements

Associates or Bachelor’s degree from an accredited institution in business, marketing, communications or related field, or
An equivalent combination of education, experience and training that would provide the knowledge, skills and abilities required for the successful performance of the essential job duties.
One to three years of demonstrated marketing and digital experience, project management and event coordination experience.
Strong project management experience with the ability to manage, organize, coordinate and prioritize assignments under tight deadlines.
Ability to manage multiple tasks simultaneously, set appropriate priorities and accomplish assignments in a thorough and timely fashion.
Possess a strong attention to detail, ability to foresee needs and resolve obstacles.
Must have excellent interpersonal communication and customer service skills and the ability to convey information in a positive manner.
Motivated self-starter that can work independently, on a team, and cross departmentally.
Strong commitment to diversity and inclusivity in the workplace.
Ability to present to diverse audiences, specifically, racially, ethnically, and socioeconomically diverse communities.
A strong desire for accuracy, a concern for detail, and an exceptional amount of self-motivation and work ethic.
Highly proficiency in Microsoft Office applications and Adobe solutions; sound understanding of Internet technologies with a proficiency in the use of web, email, and FTP clients. Experience and familiarity with graphic design programs a plus.
Must have a working knowledge of internet/intranet systems, web and email practices.
Ability to work occasional nights and weekends.
Must possess a valid driver’s license. Travel in personal automobile and airplane will be required for company business.
Ability to sit at desk, operate computer keyboard and view computer screen for six to eight hours per day.
Must be able to hear and converse via telephone and in person.
May be required to stoop, bend or reach above the shoulders.
May be required to lift boxes and small equipment up to 50 pounds in weight.
Travel in personal automobile may be required for business; occasional air travel may be required.

Nice To Haves

Experience in the tourism, hospitality or association industry preferred.
Working knowledge of Adobe Creative Cloud suite programs such as InDesign and Photoshop beneficial.
Passion for utilizing technology and business systems to improve processes and increase work efficiency.
Ability and desire to stay current on technology tools and trends.

Responsibilities

Oversee the day to day coordination of the CMS / website updates for www.visitmilwaukee.org and affiliated micro sites and sister sites; daily coordination of the online calendar of events, partner listings and general content pages.
Create and deploy email and newsletter communications including partner communications, sales emails, leisure newsletters, event invites, and more. Report on open rates for emails and determine ways to optimize for performance.
Assist with launching and utilizing any digital services, programs, or offerings in coordination with outside vendors or internal team members. This includes partners like Simpleview, Tourism Economics, CrowdRiff and others.
Support marketing department with any coordination requests to help manage relationships with external partners, including advertising agencies, CRM database provider, third party vendors, and other stakeholders as needed.
Create and maintain templates for digital and other project reporting needs on a monthly and yearly basis (impressions, unique visits, bounce rates, open rates, click throughs, etc.). Work closely with the Visit Milwaukee internal data team to align with cross-department KPIs and initiatives.
Coordinate Visit Milwaukee’s virtual events and webinars. Use webinar software, for example Zoom or Teams, to oversee panel discussions, webinars, and virtual meetings.
Coordinate day to day activities, projects and initiatives to assist the ongoing marketing and promotions of the organization, including the Milwaukee Theater District and key community partnerships.
Assist the overall department as needed through scheduling meetings, opening PO#s, tracking budgets, creating presentation slides, proof reading, fact finding, and reporting.
Assist senior creative manager and graphic designer on creative projects as needed: image resizing, convention group welcome signage, QR code generation, invitation and other collateral piece reviews and updates.
Purchasing items and gift cards from partner businesses and assembling gift boxes for partner needs, media and travel writers, and other client opportunities.
Provide project management and support to the Marketing Committee, schedule meetings, maintain the committee roaster, send committee communications, set an agenda, prepare presentations, and capture and share meeting minutes.
Oversee tourism grant submissions; provide guidance and assistance on development of grant applications, fulfillment of elements, and proof of performance reports.
Represent VISIT Milwaukee in the community by helping to staff VISIT Milwaukee sponsorship tables, booths activations at festivals and events, and more.
Attend meetings, conferences and tradeshows as needed. May require long distance travel.
Assist with other projects as assigned.
Assist with office front desk reception relief as needed.