Marketing Coordinator

The Wonderful Company•Bakersfield, CA

4h•$29 - $31•Onsite

About The Position

The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We’re looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change. We’re growing La Cocina into a must-visit restaurant for locals and the surrounding community—known for fresh, healthy, and crave-worthy meals. La Cocina is seeking a creative, motivated Marketing Coordinator to help shape and grow the restaurant’s brand presence, customer engagement, and community awareness. This role is ideal for an early-career marketing professional who is excited to bring fresh ideas, execute campaigns, and build meaningful connections through social media, promotions, and local outreach. This position supports the development and execution of marketing initiatives that strengthen brand recognition, drive sales, and reinforce La Cocina’s identity within the community. This position is located in Shafter, CA and requires on-site work from Monday to Friday.

Requirements

Bachelor’s degree in marketing, communications, business, or related field
Strong interest in branding, marketing, and the restaurant or food industry
Basic understanding of marketing principles and social media platforms
Strong written and verbal communication skills
Highly organized with attention to detail
Ability to manage multiple tasks and meet deadlines
Some hands-on experience implementing marketing or social media strategies
Familiarity with content creation tools (e.g., Canva, basic photo/video editing)
Experience assisting with events, promotions, or community outreach
Comfort tracking expenses and working within a defined budget

Responsibilities

Support the development and execution of La Cocina’s brand identity, tone, and visual theme
Contribute creative ideas for campaigns, promotions, and seasonal initiatives
Assist with basic creative assets such as captions, flyers, signage, and promotional materials
Ensure brand consistency across all platforms and touchpoints
Assist with planning, creating, and scheduling social media content
Monitor engagement, trends, and audience feedback
Support social media campaigns that promote menu items, events, and promotions
Stay current on food, restaurant, and social media trends
Help implement marketing strategies aligned with business goals
Coordinate promotions, limited-time offers, and in-store marketing efforts
Track campaign performance and provide basic reporting and insights
Work within a provided marketing budget and follow spending guidelines
Assist with planning and coordinating community outreach efforts
Support promotional events, tastings, partnerships, and on-site activations
Represent La Cocina in a professional and brand-appropriate manner at events
Help build relationships with local organizations and community partners
Work closely with internal teams (operations, leadership, vendors)
Coordinate timelines, approvals, and deliverables
Assist with vendor communications related to marketing and advertising

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.