Marketing Coordinator

Crimson Education • New York, NY

6h • Remote

About The Position

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

Our team is looking to hire someone to support the growth of upcoming marketing initiatives. This role is responsible for executing effective US marketing initiatives across digital content creation, social media, email marketing and more. This is a full-time, remote position based in the USA.
The ideal candidate will be an excellent communicator who’s eager to learn, with a high level of creativity, attention to detail, and a growth mindset.

Requirements

• A Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience (1-2 years) in marketing, with a preference for experience in the education space
• A clear understanding of marketing fundamentals, including brand language, buyer persona, key messaging, value proposition,s and the sales funnel
• Strong writing skills and a good eye for visual branding and design
• Time management skills and ability to adapt to work on a fully remote team that’s situated across all four US time zones
• Excellent interpersonal and presentation skills; experience speaking or presenting in front of large groups is a plus

Nice To Haves

• Knowledge of the US college admissions process and the competitive Ivy League landscape is a plus
• Knowledge of project management, marketing automation platforms, and social media marketing tools is a plus

Responsibilities

• Supporting the development of Crimson’s US Marketing strategy with a focus on increasing lead generation and conversion
• Creating cross-platform digital marketing collateral, including webpages, social media ads, blog content, organic social content, digital flyers and booklets, and email campaigns
• Marketing automation tasks, including building and scheduling emails, social media post,s and other campaign materials
• Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars up to two times per week, and reporting on webinar performance
• Working closely with the US sales team and HQ marketing team to provide necessary assets and adapt global assets for US marketing opportunities at all levels of the sales funnel
• Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit US branding and the US buyer persona

Benefits

• Flexible working environment: you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependent)
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1,000 NZD training budget per year - we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candor as a feedback approach, we live by
• We’re a global player with 28 markets (and growing) across the globe!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level