Marketing Coordinator

K2 Staffing LLC•Maitland, FL

2d•Onsite

About The Position

At K2 Medical Research, we are transforming healthcare by delivering tomorrow’s treatments today. As a rapidly growing clinical research organization across Florida, Tennessee, and Rhode Island, we lead multiphasic trials in therapeutic areas ranging from neurodegenerative to cardiometabolic medicine. Our culture is grounded in clinical excellence and a patient-first mission. We are seeking mission-driven individuals ready to play a meaningful role in bringing life-changing treatments to the patients who need them most. K2 is seeking a Marketing Coordinator to support our centralized Marketing "Center of Excellence" in a full-time capacity out of our Orlando (Maitland), FL location. The Marketing Coordinator for Brand Marketing plays a pivotal role in ensuring the successful execution of our marketing initiatives. This individual assists the Director of Brand Marketing in developing and implementing comprehensive brand strategies that align with K2's overall mission and objectives across all sites. A significant portion of the role involves supporting the creation of engaging and on-brand marketing materials, including brochures, social media content, website copy, and promotional items, while meticulously ensuring consistency in voice and visual identity. In addition to content creation, the Coordinator helps manage brand marketing campaigns from inception to completion, tracking progress and ensuring all deadlines are met. Conducting market research and monitoring industry trends to identify new opportunities for brand enhancement and competitive positioning are also key responsibilities. This role requires close collaboration with the Performance Marketing team, clinical staff, and other departments to ensure brand alignment and seamless execution of marketing initiatives. Furthermore, the Coordinator is responsible for maintaining and organizing the company's library of brand assets, assisting in the planning and execution of internal and external events, and helping to track the performance of brand marketing initiatives by compiling data and preparing reports. Other duties may be assigned as needed.

Requirements

Strong understanding of brand marketing principles and best practices.
Self-directed with excellent problem-solving and critical thinking skills.
Ability to work with minimal supervision.
Professional demeanor.
Goal-oriented, detail-oriented, organized, and compassionate.
Strong focus on excellent customer service.
Excellent communication skills, both verbal and written.
Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
Creative mindset with a keen eye for design and brand consistency.
Proficiency in marketing software and tools (social media management platforms, basic design software, content management systems).
Commitment to maintaining professional development and staying current with advancements in marketing trends.
Alignment with K2's 5H's core values: Happy, Hospitable, Helpful, Hungry, and Humble.

Nice To Haves

Meaningful internship experience in marketing, brand management, or a related area is highly desirable (ideal for recent college graduates).
Strong knowledge of marketing principles and campaign execution.
Excellent interpersonal and communication skills, with the ability to engage and collaborate effectively with diverse teams.
Exceptional organizational skills and attention to detail.
Proficiency in using Microsoft Office Suite and familiarity with marketing software.
Applicants with a combination of related education and applicable experience may be considered, even if they do not meet 100% of the listed qualifications.

Responsibilities

Assisting the Director of Brand Marketing in developing and implementing comprehensive brand strategies.
Supporting the creation of engaging and on-brand marketing materials (brochures, social media content, website copy, promotional items).
Managing brand marketing campaigns from inception to completion.
Conducting market research and monitoring industry trends.
Collaborating with the Performance Marketing team, clinical staff, and other departments.
Maintaining and organizing the company's library of brand assets.
Assisting in the planning and execution of internal and external events.
Tracking the performance of brand marketing initiatives by compiling data and preparing reports.