Marketing Coordinator

Tyree and D'Angelo Partners•Chicago, IL

18d

About The Position

Veterinarian Partners is a private equity-backed, Midwest-based veterinarian support and partnership organization dedicated to improving the lives of veterinarians by helping them achieve their professional and personal goals. Our leading suite of non-clinical support services is complemented by a differentiated commitment to True partnership, rooted in flexibility, transparency, and alignment of interests among all team members. Veterinarian Partners accelerates the professional growth of all Partner veterinarians and support staff members through continuing education sponsorship, hands-on mentorship, and long-term leadership development within the organization. Please visit www.VeterinarianPartners.com for more information. We are currently seeking a hands-on Marketing Coordinator to partner with Veterinarian Partners hospitals to create, execute, and accelerate marketing strategies.

Requirements

Bachelor’s degree in Marketing, Communications, or business-related field; or equivalent work experience.
At least 2-4 years of marketing experience, preferably with demonstrated success in a veterinarian consolidator company.
High quality standards and meticulous attention to detail.
Proven oral and written communication skills, organizational and presentation skills to interact with internal and external business partners.
Ability to focus attention on activities and strategies that drive success.
Ability to exercise independent judgement.
Some travel required.
2-3 years of experience in SEO, SEM (PPC), and digital marketing, or a strong desire and commitment to learning and developing these skills
Proficiency in Google Analytics, WordPress, SEO tools (e.g., SEMrush, Moz), Google Search Console, back-end SEO, and metadata optimization, or a strong commitment to quickly learning these skills.
Intermediate to advanced level of knowledge of social media channels (Facebook/IG, LinkedIn).
Proven experience with content marketing and organic search.
Experience in cultivating SEO keywords and phrases to drive web traffic.
Highly motivated self-starter that embraces the challenge of finding unique solutions to challenging problems.

Nice To Haves

Agency or multi-site/multi-brand marketing experience

Responsibilities

Provide day-to-day marketing support for hospitals
Work closely with the marketing team to develop and implement multi-channel campaigns tailored for hospital use
Drive new client demand and enhance current client retention through targeted marketing strategies, working closely with the marketing manager and team to implement effective initiatives
Collaborate with the graphic designer to develop graphics, handouts, and other print assets for hospitals
Collaborate with the website development team to update and maintain hospital websites, ensuring content is accurate, engaging, and aligned with brand standards
Facilitate partnered hospitals’ transitions to marketing platforms
Set up and execute patient referral and retention programs in collaboration with operations and hospital leadership
Engage with hospital leaders and operations to identify and implement local community and sponsorship marketing activities
Understand and apply local competitor knowledge to enhance hospital marketing strategies
Execute marketing activity to improve the client experience
Create and monitor social media strategies, timelines, and calendars for the Veterinarian Partners brand
Collaborate with the graphic designer to create graphics for social media and materials for other departments and programs; i.e. flyers, handouts, guides, etc.
Track and generate KPIs and marketing reporting
Support the coordination and selection of promotional assets while assisting in the management of the online store
Other marketing duties as assigned