Marketing Coordinator (No Relocation Provided)

DYNATECT MANUFACTURING INC•New Berlin, WI

About The Position

The Marketing Coordinator – Creative & Digital reports directly to the Sr. Marketing Manager and supports the planning, creation, and execution of the company’s marketing initiatives. This role focuses on content development, visual media production, digital optimization, Customer Relationship Management (CRM) software support, and website co‑maintenance. Responsibilities include content copywriting; graphic design and multimedia creation; SEO/SEM and digital advertising execution; performance reporting; and shared website updates across global regions.

Requirements

Industrial B2B marketing experience including technical writing or writing for manufacturing products or services
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Demonstrate strong written and verbal communication skills, exceptional attention to detail, and the ability to manage multiple tasks and deadlines across stakeholders and time zones
Proficient updating content in a CMS (WordPress or similar) and performing basic site hygiene tasks
Experience with email marketing software
Digital execution: Hands-on SEO work (publishing and deploying improvements); GA4/Search Console proficiency; familiarity with paid search platforms (Google, Microsoft)
Proficient in video production (filming, editing, scripting) using Adobe Premiere, and skilled in graphic design with Adobe Photoshop, InDesign, and Illustrator.
Ability to effectively utilize windows-based office software including Excel, Word and Power Point.
Be willing to learn a very diverse portfolio of industrial protection products and applications.
Be willing to work independently with moderate oversight.
Flexible and excited about working on a variety of projects and learning new skills.
Proactively seek opportunities for improvements and implement change initiatives with enthusiasm.
Demonstrate a sense of ownership and commitment to the business and customer interests.
Must possess and maintain a valid driver’s license.
Ability to travel as needed to support trade shows (typically 1-3 times per year).
Bachelor’s degree in Marketing or related field experience preferred.
Strong written and verbal communications both internally and externally are critical to the success of this position.
Must have strong attention to detail.
Experience with graphic design and video editing software (preferred platforms include: Adobe Photoshop, InDesign, Illustrator, and Premiere)
Coordinate multiple tasks under a variety of time and financial constraints.

Nice To Haves

Bachelor’s degree in Marketing
Familiarity with customer relationship management (CRM) tools
Familiarity with Marketing Automation and campaign attribution
Working knowledge of HTML
Familiarity with using generative AI tool

Responsibilities

Content Copywriting
Graphic Design/Visual Media Production
Customer Relationship Management (CRM) & Prospect-Leads Assistance
Digital Optimization
Website Co‑Maintenance (shared)
Fulfill requests for product samples, printed literature, and digital assets (logo, photo, PDF) to support sales force.
Manage and monitor inventory of samples, literature, and promotional items; coordinate replenishment as needed.
Assist with managing brand assets, including logos, PowerPoint templates, and domain/trademark usage.
Contribute recommendations for improved marketing resources through evaluation of competitive advertising, website, literature, etc.
Occasionally assist with trade shows and events under the direction of the Sr. Marketing Manager.
Other duties directed by the management of the company