Marketing Coordinator

American University•Washington, DC

16h•$30 - $33•Hybrid

About The Position

Summary: The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students, their families, and counselors. Responsibilities include assisting with email and texting campaigns, updating admissions and financial aid webpages, producing marketing materials, and organizing digital assets. The position works under the supervision of the Director and collaborates closely with colleagues across the Office of Enrollment.

Requirements

Bachelor's degree.
0 - 2 years of experience in marketing, communications, customer experience, or related field.
Foundational skills in writing, digital communication, and basic content management.

Nice To Haves

Experience with Microsoft Office Suite and basic graphic design tools.
Familiarity with Adobe Creative Cloud applications.
Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud.
Experience in Higher Education.
A willingness to adapt and learn how to find long-term solutions to complex problems.

Responsibilities

Assist with creating, scheduling, and monitoring email and texting communications in the CRM system.
Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance.
Create output reports from CRM and CMS software.
Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral.
Schedule meetings, record meeting notes, and arrange meeting logistics.
Assist in creating graphics or simple design elements
Assist with recruitment event and logistics.