Marketing Coordinator

U.S. Oral Surgery Management•Avon, IN

1d•$15 - $16

About The Position

The Marketing Coordinator supports the practice’s outreach and promotional efforts by providing marketing and public relations services. This role engages with the community to promote the practice(s), distributes marketing materials and educational information, and assists with events and special programs and their main goal is to increase patient referrals from existing providers and secure new business from non-referring physicians. Additionally, the specialist is responsible for planning, ordering, and fulfilling requests for marketing items to enhance brand awareness. The position will also manage website and social media updates to ensure accurate and engaging content.

Requirements

3 years of experience in marketing, business development, referral outreach, or related experience, preferably in a healthcare or dental setting.
Understanding of practice growth strategies and healthcare marketing principles.
Familiarity with digital marketing and social media platforms.
Excellent relationship-building and communication skills to engage with physicians, healthcare providers, and community partners.
Strong project management abilities, with the capacity to execute multiple initiatives simultaneously.
Highly organized, detail-oriented, and capable of working independently in a fast-paced environment.
Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing-related software (websites and social media platforms).
Ability to travel locally to meet with providers and attend events as needed.
Valid driver’s license and reliable transportation.

Nice To Haves

Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred.

Responsibilities

Coordinates and attends promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice.
Captures content for social media platforms to expand the referral network.
Assists in the execution of initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the organization’s referral network through targeted outreach, tracking referrals, and partnership-building efforts.
Provides support with front desk responsibilities and assists in daily workflow as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks to ensure smooth office operations.
Monitors and tracks referrals by maintaining the referral database and tracks expenses.
Prepares and presents referral data to practice surgeons to support strategic growth and relationship-building efforts.
Works each day in the field promoting practice services by call planning, customer follow-up, making and attending appointments, etc.
Orders and delivers marketing materials, educational information, patient care items and gifts to referring offices as assigned. Visit offices on a cyclical basis. Keep accurate records of deliveries.
Maintains detailed logs of sales call activity, expenses, and other reports to track initiatives, evaluate outcomes, and drive increased patient referrals.
Assists with event planning by preparing materials, mailings, and fulfilling requests for information.
Plans and coordinates employee engagement activities, including team-building events, office celebrations, appreciation initiatives, holiday functions, and other celebrations to foster a positive workplace culture.