Marketing Coordinator

Sinch
$56,000 - $70,000Remote

About The Position

We’re looking for a curious and detail-oriented Marketing Coordinator to support our Search & AI Systems team — a group focused on building AI-powered marketing systems that improve how Sinch’s products are discovered across search engines and LLMs. You will help ensure that what we build — AI-generated content, AI content engineering workflows, SEO recommendations, and site optimizations — ships, performs, and scales as desired on sinch.com. You’ll operate at the intersection of SEO, content engineering, writing, QA, and cross-functional coordination. This is an ideal opportunity for an ambitious early-career marketer with an eye for detail and writing savvy who wants exposure to SEO/GEO/AEO, AI content systems, and marketing operations.

Requirements

  • You are a humble, empathetic, optimistic, curious, detail-oriented, and ambitious self-starter.
  • Ability to manage multiple projects and follow through to completion.
  • Attention to detail and organizational discipline.
  • Exceptional written communication skills.
  • Demonstrable curiosity about AI-driven marketing and/or SEO.
  • At least 1 year of marketing career experience.
  • Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent experience).

Nice To Haves

  • Experience with SEO/GEO/AEO.
  • Experience with WordPress, AirOps, Ahrefs, Claude Code, Lovable, Figma, etc

Responsibilities

  • AI Content QA & Workflow Improvement:
  • Build and maintain a pre-publish scoring/QA rubric for AI-generated content.
  • Review and edit AI-generated content to validate accuracy, completeness, and alignment with approved inputs/database(s)/brand guidelines.
  • Translate recurring issues into workflow improvements (e.g., prompt refinement, input adjustments, structural changes, etc.).
  • Publishing Governance & Execution Oversight
  • Coordinate graphic design and visual creation with brand and designer team members. Help us build the system to scale helpful, contextual visuals for all content we publish.
  • Coordinate with teams responsible for WordPress publishing to ensure recommendations and updates are implemented accurately.
  • Validate that content updates, bug fixes, and structural improvements are live and functioning as intended (e.g., no broken links, placeholder text, uninformed visuals, formatting issues, etc.).
  • Validate localized URLs and ensure parity between English and translated pages.
  • Feedback Loop Management
  • Gather stakeholder feedback, document needs/expectations, and project manage the requests.
  • Ensure edit requests from Marketing, Product, and other teams are properly implemented withn inputs/databases/workflows -- not only manually edited on-page.
  • Close the loop with stakeholders when issues are resolved.
  • Tool Governance, Project Organization, & Knowledge Base Management
  • Maintain organization within Asana and other systems.
  • Manage intake forms and triage incoming requests.
  • Help prioritize backlog items in coordination with team leadership.
  • Ensure targeted keywords, prompts, and workflows are properly documented, tracked, and reported across systems (e.g. Ahrefs, AirOps).
  • Document and maintail team workflows, QA processes and operational playbooks.
  • Website Maintenance & SEO Hygiene
  • Conduct regular site audits and implement technical SEO improvements (e.g., 301 redirectsm 404 error resolution, redirect chain/loop fixes, etc)
  • Maintain internal linking between topic clusters as new and existing pages are published and refreshed.
  • Reporting & Operational Support
  • Support reporting efforts by gathering performance data from tools such as Ahrefs, AirOps, Looker, Google Analytics, Google Search Console, and more.
  • Help prepare summaries highlighting publishing velocity, workflow output, and impact.
  • Identify trends or anomalies and surface them to the team.

Benefits

  • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
  • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
  • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
  • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
  • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
  • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
  • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
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