Marketing Coordinator

Novant Health • Charlotte, NC

35d

About The Position

The Marketing Coordinator plays a key role in supporting and executing marketing, advertising, and digital communication initiatives that reinforce our commitment to delivering a remarkable patient experience in every interaction. Embedded within the Brand Marketing team, this position offers the opportunity to actively participate in strategy discussions, contribute ideas, and support day-to-day marketing operations. While a brand background is not required, experience in advertising, marketing coordination, or media buying translates well and provides a strong foundation.

Requirements

• 4 Year / Bachelors Degree, required. Bachelor's Degree in marketing or a related field. A minimum of four years of relevant experience acceptable in lieu of a degree.
• Marketing or advertising experience, required.
• Strong interpersonal, communication and project management skills.
• Complex problem solving skills, attention to detail, and good decision-making ability.
• Excellent written and oral communication skills.
• Able to work effectively on multiple assignments concurrently.
• Ability to recognize, handle, and protect sensitive/confidential information.
• Ability to relate to a diverse group.
• Proficiency in PowerPoint and Excel.

Nice To Haves

• Digital and email marketing, preferred.
• Strong project management, communication, and operational skills.
• Ability to manage multiple projects and directives simultaneously.
• Experience in evaluating and implementing process improvements for operational efficiency.
• Creativity in problem-solving
• Strong communication and relationship building skills.
• Lean six-sigma or agile methodology experience

Responsibilities

• Support the development and lead execution of marketing tactics, including message development, consumer targeting, and performance tracking.
• Collaborate with internal stakeholders and external agency partners to oversee copywriting, creative development, design, and media placement across campaigns.
• Participate in strategy meetings with the Brand Marketing team and contribute insights that support campaign planning and execution.
• Manage day-to-day operational tasks such as routing and tracking approvals, coordinating deliverables, and ensuring timely execution of marketing activities.
• Provide training and guidance to internal clients on marketing self-service tools, including digital asset management systems and branded marketing templates.
• Respond to internal client needs, conduct research, and escalate requests as appropriate to ensure timely and effective support.
• Identify trends, insights, and opportunities to improve processes, tools, and overall marketing effectiveness.
• Contribute to operational excellence within the marketing communications department through project coordination, process improvement, and support of initiatives that enhance efficiency and collaboration.

Benefits

• At Novant Health, we believe remarkable care starts with compassion for our patients, our communities, and each other. We value belonging, courage, personal growth, and teamwork, creating a space where everyone is respected, supported, and safe to show up as their full selves.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Hospitals
• Number of Employees: 5,001-10,000 employees