Marketing Coordinator, Social Media & Content

Learning Resources•Vernon Hills, IL

2d•$26 - $31•Hybrid

About The Position

About Learning Resources: We are on a mission to bring learning to life! We are Learning Resources® , and learning is where we play. Voted one of the Chicago Tribune’s Top Workplaces every year for the last six years, we’re a 150-person strong, family-owned company who make award-winning educational toys, including top sellers Pretend & Play® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winners Botley® the Coding Robot and Coding Critters®. We share that dedication to learning across our family of companies. Learning Resources team members work closely with the curriculum experts at hand2mind, as well as Educational Insights, makers of hit viral products including Kanoodle®, GeoSafari® Jr., and Playfoam®. We even help pets learn and grow through our pet brands Brightkins® and Hunger for Words™. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer a variety of opportunities for training and development. We are looking for professionals who are truly just kids at heart! Come join our award-winning team today! Team & Position Description We are seeking an entrepreneurial, "pet-passionate" Social Media Marketing Coordinator to join our agile Pet marketing team. This role is a key driver for brand growth, responsible for spearheading high-quality video content, managing cross-channel calendars, and executing disruptive social campaigns.

Requirements

Experience: 1–2 years of experience in social media, influencer/creator programs, or digital marketing with an emphasis on video production.
Storytelling Mastery: A portfolio that demonstrates an ability to craft digital stories that capture attention and drive measurable engagement.
Technical Savvy: Proficiency in Word, Excel, social media management and end-to-end video editing tools.
Communication: Strong written and verbal skills with the ability to manage budgets, vendors, and cross-functional tasks effectively.
Education: Bachelor’s degree in Marketing or Similar Field

Nice To Haves

Experience with Sprout Social, CapCut and Canva a plus.

Responsibilities

End-to-End Content Creation: Lead the ideation, production, and post-production of high-frequency video content for TikTok and Instagram.
Strategic Campaign Execution: Plan and launch four major integrated social campaigns within your first six months, ensuring alignment with email marketing and retailer activity.
Community & Influencer Growth: Act as the primary bridge to our creator community, overseeing two quarterly influencer campaigns in collaboration with our agency partners.
Data-Driven Optimization: Perform monthly deep-dives into social insights to move beyond "vanity metrics" and optimize content for maximum reach and conversion.
Trend Monitoring: Bring three fresh, trend-aligned content ideas to the team weekly to keep the brands at the forefront of the pet industry.