Marketing Coordinator - Consumer Acquisitions

Greenlight Networks•Rochester, NY

6d•$64,000 - $73,000

About The Position

We are seeking a dynamic and results-driven Consumer Acquisition Marketing Coordinator to join our team. As the Consumer Acquisition Marketing Coordinator, you will play a pivotal role in driving growth by developing and executing marketing strategies to acquire new customers. Primary responsibilities include implementing integrated and targeted campaigns, analyzing performance metrics, and optimizing campaigns for maximum effectiveness. The Consumer Acquisition Marketing Coordinator is responsible for outreach and updates to further advance the mission, goals, and order penetration of Greenlight Networks. The primary responsibilities of this position will be to drive residential customer acquisition across all Greenlight Networks markets through integrated marketing campaigns utilizing emails, direct mail, SMS texting, etc.

Requirements

4+ years in a marketing field.
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Proven experience in consumer acquisition marketing, preferably in a fast-paced environment.
Strong understanding of marketing principles, tactics, and best practices.
Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
Experience with CRM and analytics platforms (e.g. HubSpot, MailChimp, Salesforce, Google Analytics).
Excellent verbal and written communication skills.
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
Demonstrated project management ability.
Results oriented and possesses the ability to multitask while meeting deadlines.
Strong interpersonal skills and ability to work in a cross functional team environment.
Ability to thrive in a fast-paced, results-driven environment and manage multiple projects simultaneously.
Creative thinker with a passion for innovation and staying ahead of industry trends.
This role requires the use of your personal vehicle to drive to and from prospective customer locations. A valid driver's license and insured personal vehicle are required.
Knowledge of Word, Power Point, Excel, and Google Docs.

Nice To Haves

Experience working in the telecommunications industry (recommended).

Responsibilities

Implement comprehensive acquisition strategies aimed at attracting new customers and driving growth.
Plan and execute multi-channel marketing campaigns, including email marketing, direct mail, texting, to reach target audiences effectively.
Develop engaging and persuasive content tailored to specific market segments
Monitor campaign performance metrics, analyze data to identify trends and insights, and optimize campaigns for maximum ROI.
Continuously test and iterate strategies to improve acquisition efforts.
Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement, and present findings to stakeholders.
Maintain the prospect and customer database management and maintenance in the CRM system (HubSpot).
Develop and implement content calendar, key messaging documentation and implementation of consumer facing marketing initiatives to increase order penetration using independent judgement.
Lead activity that converts sign-ups (those expressing interest) to orders for Greenlight Networks services.
Focus specifically on driving local awareness for Greenlight Networks in your respective market. This includes but is not limited to door hanging, events, email, SMS. texting, direct mail, webinars.
Support with maintaining and updating Greenlight district statuses.
Responsible for communicating updates to Greenlight District across all markets.
Performs other work-related duties as assigned.