Marketing Content Specialist - Sioux Falls, SD

Midcontinent • Sioux Falls, SD

19d • Hybrid

About The Position

The Content Specialist creates clear, engaging content that helps customers
understand Midco products, services and brand. This role applies accuracy,
consistency and brand standards across many forms of written materials.
Collaboration with creative partners and use of SEO best practices strengthen
content reach and effectiveness. The role drives customer understanding, brand
trust and marketing impact through high‑quality storytelling.

Requirements

• Bachelor’s degree or equivalent work experience in marketing, communications, journalism, English, public relations or a related field.
• Minimum of one year of experience as a marketing content writer required. Relevant experience as a professional writer, an internship, volunteering or college course work will be considered.
• Knowledge of the AP style guide and the ability to apply that content to creative bodies of work.

Nice To Haves

• Background in technical/instructional writing.
• Experience with search engine marketing and on-page SEO best practices.

Responsibilities

• Write easy-to-read content for Midco’s customer communications. Deliverables include collateral, blogs, case studies, website content, direct mail, email campaigns, video scripts, ads and social media.
• Ensure content is consistent with the intended medium and goal, and matches the tone, voice and editorial style guidelines for our brands.
• Collaborate with other creatives (designers, videographers, animators) to develop full-funnel content deliverables to meet campaign strategies.
• Conduct keyword research using tools like SEMrush or Google Keyword Planner to optimize new or existing web content.
• Learn about company services and functions to improve the intention behind content writing choices.
• Demonstrate adaptability and present creative solutions in response to edits and feedback.
• Build new content and optimize existing content on all web properties using a CMS.
• Model Midco’s mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
• Maintain reliable and predictable attendance as required by the position.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level