Marketing Content Implementation Author (C12/AVP)

Citigroup-posted about 1 year ago
$87,360 - $131,040/Yr
Full-time • Mid Level
Wilmington, DE
Credit Intermediation and Related Activities
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The AEM Content Author will play a crucial role in supporting Citi's digital marketing automation and personalization initiatives by leveraging Adobe Experience Manager (AEM). This position focuses on engaging with both new and existing customers through the effective execution of marketing campaigns, which includes authoring, reviewing, and publishing marketing collateral. The role requires close collaboration with various teams to ensure the flawless implementation of dynamic marketing content across multiple channels.

  • Coordinate with cross-functional teams like marketers, designers, developers, and business leads to author and publish consumer-centric digital experiences & campaigns in AEM.
  • Operate in AEM daily to create content fragments, apply meta-data, and build marketing assets using the JIRA intake process.
  • Develop deep trust-based relationships with key stakeholders by supporting Marketing stakeholders, providing analysis and recommendations throughout the content lifecycle.
  • Collaborate with marketing and design/creative leads to plan and launch A/B and multivariate marketing tests using automated testing tools.
  • Adhere to and advance the USPB Operating Model by identifying content and brand trends to evolve and enhance processes, validations, and controls.
  • Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
  • Own day-to-day assignments and independently create and maintain project schedules.
  • Lead discussions with business stakeholders to define content requirements, identify and solution impediments, ensuring deadlines are met.
  • Identify major issues and actionable opportunities by collaborating with the Development Team and help design solutions, quantifying potential impact.
  • 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
  • 4+ years of experience working in AEM and Digital Asset Management (DAM).
  • Deep knowledge of AEM as a product, its architecture, product lifecycle, and a strong understanding of AEM build and deployment procedures.
  • Experience with applying metadata to assets and governing refresh cadence.
  • Experience working with Adobe Target and a good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate).
  • Demonstrated ability to communicate, collaborate, and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing, and/or creative teams.
  • Demonstrated ability to own multiple projects simultaneously, prioritize, and meet deadlines.
  • Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo).
  • Excellent written and verbal communication skills to work across multiple teams.
  • Ability to demonstrate partnership and a will to win while driving success.
  • Proficiency in Microsoft Office products.
  • Medical, dental & vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off packages including vacation, sick leave, and paid holidays
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