Marketing Content and Automation Specialist

First Harvest Credit Union • Deptford, NJ

1d

About The Position

The Marketing Content and Automation Specialist plays a key role in both the strategic and tactical execution of First Harvest Credit Union's marketing initiatives. This position combines hands-on campaign management, content creation, and general marketing department support with ownership of the credit union's marketing automation and email marketing platform. The ideal candidate has a balance of creativity and analytical skills, with experience building automated campaigns that drive engagement, growth, and retention.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience) preferred.
• 2+ years of marketing experience, preferably in financial services, credit unions, or community banking.
• 1–2 years of hands-on experience with marketing automation or CRM systems (e.g., HubSpot) preferred.
• Proficiency with Microsoft Office and digital marketing tools (email platforms, social media management, Google Analytics.)
• Strong writing and editing skills; ability to adapt tone for different audiences and channels.
• Analytical mindset with the ability to interpret data and present actionable insights.
• Organized, detail-oriented, and able to manage multiple priorities in a collaborative environment

Nice To Haves

• Familiarity with basic design tools (Adobe Creative Suite) preferred.

Responsibilities

• Support in the planning, development and execution of integrated marketing campaigns that promote credit union products, services, and brand awareness.
• Facilitate marketing projects from concept through completion, ensuring alignment with strategic goals and compliance requirements.
• Write and design content for member communications including email, web, social media, and print.
• Support community outreach efforts, sponsorships, and events to increase visibility and member engagement.
• Provide other related communication and event support to team members as directed, which may include, but is not limited to, event planning, or curation and production of company presentation materials.
• Collaborate cross-functionally with departments (Lending, Member Services, IT, etc.) to align marketing with operational priorities.
• Own day-to-day management of the credit union's e-mail marketing automation platform (e.g., HubSpot).
• Develop and maintain automated workflows for member onboarding, cross-sell, reengagement, and retention campaigns.
• Create segmented lists and dynamic content to deliver personalized communications based on member behavior and lifecycle stage.
• Analyze campaign and automation performance using dashboards and reporting tools; provide actionable insights and recommendations.
• Work closely with IT and data teams to ensure data integrity and optimize integration between marketing systems and the core banking platform.
• Continuously test and refine automations, email content, and workflows to improve engagement rates and ROI.
• Track KPIs across campaigns (e.g., open/click rates, conversion, membership growth, loan applications, and deposits).
• Use data to inform creative strategy, campaign timing, and audience targeting.
• Support monthly and quarterly reporting for leadership, summarizing marketing performance and trends.

Benefits

• Health, Dental, and Vision Insurance
• Company Paid Short Term (STD) & Long Term Disability (LTD)
• Company Paid Employee Basic Term Life Insurance
• Voluntary Term Life Insurance for Spouse & Child(ren)
• Critical Illness, Accident, and Hospital Indemnity Insurance
• Health Care Flexible Spending Account (FSA)/ Health Savings Account (HAS): Pre-taxed funds available to pay for some health-related expenses
• Tuition Reimbursement
• Employee Discount on Loans, Travel, Tickets, and More!
• 401k Match of up to 5% + A Free Annual Retirement Planning Session
• 11 Paid Company Holidays
• Up to 8 paid hours for community volunteerism
• Full time employees accrue 40 hours of sick, 10 days of PTO, & 1 personal holiday annually.
• PTO increases to 15 days after the 1st completed year!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level