Marketing & Community Relations Manager

Kawanti Adventures and Taquan Air•Ketchikan, AK

44d•Onsite

About The Position

The Marketing Manager will be responsible for developing and executing annual marketing strategies for all organizations, translating high-level plans into clear, actionable initiatives. They will oversee all aspects of marketing operations, ensuring timely delivery of communications and effective support for key programs. This role includes implementing data driven processes to track performance, optimize campaigns, and adapt tactics based on needs and defined results. The Marketing Manager will collaborate closely with the Sales & Service Department, organization leadership, represent the organization at industry events, and manage relationships with external vendors. They will lead the marketing team, establish scalable workflows, and supervise day to day activities including budget oversight and progress toward strategic goals.

Requirements

Effectively interact and communicate with peers, managers, and other department employees.
Independently manage work and schedule to meet all deadlines and expectations.
Skilled problem solving, ability to identify solutions, and execute standard relevant processes.
Work effectively in a team environment, collaborating across work segments and departments with diverse personalities and requirements.
Reliable and timely attendance, flexibility to work early mornings and evenings, or weekend days, when workloads require.
Recognize opportunities to contribute and collaborate with other areas and departments when individual workloads are light.
Exceptional verbal and written communication skills
Proficiency in Microsoft Office Suite, Canvas and systems such as Buffer, Flowcode, and Mailchimp.
Conduct oneself with the highest level of integrity and confidentiality.
No felony convictions or criminal convictions that would interfere with job responsibilities.
Minimum 18 years old.

Nice To Haves

Bachelor’s degree in business administration, marketing, advertising, or related field preferred. May substitute degree with experience in marketing and cruise industry markets.

Responsibilities

Consistently generates increased visibility, customer engagement, and direct bookings across all channels.
Campaigns are informed by real time data and market insights, allowing for quick adjustments that improve performance and relevance.
Operates with clarity and efficiency, supported by adaptable systems and strong leadership.
Community and industry relationships are actively developed through events, partnerships, and strategic representation.
Marketing efforts are seamlessly aligned with operational tools and sales platforms, enhancing customer experience and internal coordination.
External vendors and creative partners are managed effectively, contributing to high quality deliverables and brand consistency.
Budget is monitored and optimized to ensure marketing investments deliver measurable impact and support long term growth
Maintain and update the company website regularly to ensure content accuracy, functionality, and alignment with current marketing campaigns and branding.
Work directly with Bold Marketing to monitor and assist with seasonal ad campaigns.
Attend trade shows, job fairs and/or conferences with the Sales & Service Department.
Reports specifically on independent sales in relation to marketing efforts.
Attends the Chamber of Commerce, Rotary or any other necessary convening body as a company representative in the community.
Take on additional responsibilities to support the success of the organization and uphold company values and strategic goals as needed.