Marketing + Communications Strategist

American Structurepoint•Indianapolis, IN

2d•Onsite

About The Position

We are seeking a strategic, creative, and highly collaborative Marketing & Communications Strategist to join the Marketing + Communications team at American Structurepoint. This role is responsible for developing and executing integrated marketing and communications strategies that advance the company’s mission, elevate brand awareness, and effectively tell the story of our people, projects, and expertise. The Marketing & Communications Strategist works closely with service lines, leadership, and internal partners to ensure the right messages reach the right audience through the right channels—including digital platforms, social media, public relations, internal communications, and marketing campaigns. The ideal candidate brings strong writing skills, strategic thinking, exceptional project management abilities, and a passion for creating meaningful, targeted communications.

Requirements

Bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field.
At least 3 years of professional experience in PR, communications, or marketing.
Excellent interpersonal and project management skills.
Ability to work under pressure and meet tight deadlines.
Experience managing and writing content for multiple marketing channels and measuring performance of executions.
Excellent writing skills and ability to rework technical content to make it appropriate for a wider audience. This includes writing content for different marketing executions (social media posts, articles, website, ad copy, internal and external communications, etc.).
Ability to build excellent working relationships to attain goals.
Organized, self-motivated, confident, energetic, and an idea generator.
Strong ability to multi-task to sustain a number of projects at once.
Strong analytical and critical thinking skills.
Ability to communicate concepts and ideas clearly and persuasively.
Proficiency with computer applications including Microsoft Office applications, Adobe Acrobat, and project management/software systems.

Nice To Haves

Demonstrated media relations and social media experience including working with social media management platforms like Sprout Social, Hootsuite, and/or HubSpot is a plus.

Responsibilities

Serve as a member of the Marketing + Communications team.
Develop and execute marketing + communications plans and initiatives to help our clients achieve their goals.
Identify target audiences and craft tailored messaging across internal and external platforms.
Manage content calendars and support marketing initiatives across digital, print, and multimedia channels.
Write clear, compelling content for newsletters, announcements, articles, website updates, and social media.
Support brand visibility efforts through public relations, media outreach, award submissions, and community engagement initiatives.
Write—and collaborate with others to write—informative content including news media pitches, news releases, newsletters, articles, scripts/talking points, project spotlights, social media posts, and other deliverables to promote our clients’ brand, projects, and services.
Develop messaging frameworks, creative briefs, talking points, and campaign concepts.
Collaborate with designers, writers, videographers, and the broader marketing team to produce cohesive, high-quality content.
Maintain brand voice, consistency, and storytelling integrity across all communication channels.
Help write executions that are part of our strategies for project campaigns, events, etc.
Write various internal and external company and client communications including spotlights, scripts, talking points, etc
Manage a portfolio of clients and understand their business objectives and target market.
Provide counsel to clients to enhance their marketing + communications plans and initiatives.
Build relationships with existing and new clients.
Build relationships with key media contacts.
Develop and provide innovative and creative ideas to company leadership and to clients.
Implement marketing + communications strategies and use analytics to meet client engagement goals.
Analyze progress against marketing + communication plans/initiatives and report on progress to clients.
Track and analyze communications performance and campaign engagement.
Recommend adjustments to improve reach, clarity, and impact.
Maintain awareness of industry trends, communication technologies, and best practices.
Serve as a project manager and keep multiple projects moving and on schedule.
Participate in professional development opportunities that promote an efficient and productive environment with a customer service focus among the Marketing + Communications Group.