Marketing Communications Specialist

The Ohio State University • Columbus, OH

3d • Onsite

About The Position

The Ohio State University’s Veterinary Medical Center (VMC) is seeking a strategic, creative, and versatile Marketing Communications Specialist to join our Marketing and Business Development team. Reporting to the Associate Director of Marketing & Business Development, this role is essential in strengthening the VMC brand, expanding its referral base, and developing integrated marketing campaigns that elevate visibility with external audiences. The ideal candidate is a compelling storyteller and relationship builder with strong production skills across digital and traditional platforms. We are looking for a tech-enabled, AI-aware, and future-ready professional who can balance creative execution with strategic, analytical thinking.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• 4 years of hands-on experience in marketing and business development required.
• Proven track record of growing a customer base within a service industry.
• Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.
• Strong organizational skills with the ability to manage multiple high-priority projects simultaneously.
• Technological fluency and comfort with emerging tools, including AI and digital production technologies.

Nice To Haves

• Master’s degree in Marketing, Communications, Business, or a related field.
• 6–8+ years of hands-on experience in marketing and business development.
• Direct experience in healthcare or medical marketing.
• Experience collaborating with creative agencies, media outlets, or referral-driven organizations

Responsibilities

• Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.
• Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship-building initiatives, and the end-to-end management of Continuing Education (CE) events (coordination, promotion, and certification).
• Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.
• Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine (CVM) communications team, and external agency partners to align messaging.
• Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.
• Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.

Benefits

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees