Marketing & Communications Specialist

FOLDS OF HONOR FOUNDATION•Tulsa, OK

1d•Onsite

About The Position

MEETING SACRIFICE WITH HOPE SINCE 2007. It began with Lt Col Dan Rooney’s flight home from his second tour of duty in Iraq. An F-16 fighter pilot in the Oklahoma Air National Guard, he became painfully aware of the realities families face when a loved one in uniform is fallen or disabled. As his flight landed, the pilot announced they carried the remains of Corporal Brock Bucklin on board. Lt Col Rooney watched as Corporal Bucklin’s twin brother walked somberly alongside the flag-covered casket to meet his family on the tarmac. Among them was the deceased Corporal’s young son, Jacob. Since that night, Lt Col Rooney has committed his life to rallying patriotic Americans and meeting sacrifice with hope through the Folds of Honor. Since 2007, we’ve provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, our mission expands to the families of America’s first responders. On our watch, those who protect our freedoms and our families will know they are not forgotten. Through education we meet sacrifice with hope. Each scholarship is a commitment to the families of those who bravely serve and protect our country and communities. Folds of Honor Foundation TITLE: Marketing & Communications Specialist FLSA: Exempt REPORTS TO: Director of Marketing TRAVEL REQUIREMENTS: None JOB FAMILY: Marketing FUNCTION: Marketing LOCATION: FOH HQ (Owasso, OK) PRIMARY JOB FUNCTION: The Marketing & Communications Specialist supports the execution of marketing communications that advance the mission of Folds of Honor. This role is responsible for developing and implementing marketing messages across campaigns, digital communications, and supporter engagement channels. The position plays a key role in executing email marketing campaigns, managing automated communication journeys, supporting text messaging initiatives, and producing marketing materials that support organizational initiatives. Working closely with the marketing team and internal departments, this role translates campaign strategies into clear and effective communications that engage donors, partners, and communities.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required with 3 - 5 years of prior experience in marketing, communications, or digital marketing campaigns.
Proficient in Microsoft Office (Excel, Outlook, PowerPoint, Word).
Must be able to effectively communicate in English both verbally and in writing.
Must be able to demonstrate strong writing and editing skills.
Ability to manage multiple projects and deadlines simultaneously.
Detail-oriented, highly organized and deadline driven.
Demonstrates ability to perform as a team collaborator.

Nice To Haves

Prior experience with email marketing platforms such as HubSpot, Salesforce Marketing Cloud, MailChimp, or similar systems.
Prior experience managing or supporting automated communication journeys.
Prior experience with Canva.
Familiarity with SMS or text messaging marketing platforms.
Prior experience coordinating marketing campaigns across multiple channels.
Prior experience working in nonprofit or mission driven organizations.

Responsibilities

Develop and execute marketing communications that support campaigns, initiatives, and organizational priorities.
Write and edit marketing messages used across campaigns, digital communications, and promotional materials.
Ensure communications remain clear, compelling, and consistent with organizational messaging and brand standards.
Collaborate with internal teams to gather information and translate updates into effective marketing communications.
Build, schedule, and deploy email marketing campaigns that support development efforts, partnerships, and organizational initiatives.
Manage automated communication journeys including welcome series, donor engagement journeys, and campaign-related communications.
Plan and execute cross-channel communication journeys that align email communications with campaign timelines.
Maintain audience segmentation and contact lists to ensure communications reach appropriate audiences.
Track and analyze email engagement metrics including open rates, click through rates, and conversions to inform messaging, refine audience segmentation, and improve campaign performance.
Manage the planning and execution of SMS and text messaging campaigns that support marketing and development initiatives.
Develop messaging schedules that align with email campaigns and broader communication efforts.
Build and deploy text messaging campaigns within marketing platforms, ensuring messages are timely, clear, and aligned with campaign objectives.
Monitor engagement metrics and apply insights to refine messaging, timing, and audience segmentation to improve campaign performance.
Manage campaign messaging, assets, and timelines within the project management system to ensure campaigns are delivered efficiently.
Execute marketing campaigns across digital channels.
Plan and manage campaign messaging, assets, and timelines using the project management system.
Develop communications that support partnerships, events, and organizational initiatives.
Ensure campaign communications align with brand guidelines and organizational messaging.
Write and edit marketing materials including email content, campaign messaging, website copy, and promotional materials.
Develop marketing assets used across campaigns and initiatives.
Translate mission driven stories into communications that engage donors and partners.
Track and report on campaign performance across email and messaging channels.
Monitor engagement trends and identify opportunities to improve messaging, segmentation, and campaign performance.
Support the ongoing optimization of marketing campaigns and communications.
Perform other duties as assigned.