Marketing Communications Specialist
About The Position
Purpose: The Marketing Communications Specialist is responsible for executing high-quality, timely marketing communications that support strategic and product marketing initiatives across Clinical and Consumer audience segments. This role supports the Sr. Manager, Strategic Marketing, to translate marketing campaign strategies into clear, effective marketing briefs, email communications, and various marketing automations that drive lead generation, lead nurturing, and engagement. This role will also collaborate and support cross-functional campaign initiatives for the Sales, Education/Customer Success, and Online Communities Teams.
Requirements
- Passion for bringing marketing campaigns to life
- Comfortable with marketing automation concepts and tools
- Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
- Strong organizational skills and attention to detail
- Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders
- Comfortable analyzing and leveraging campaign and audience performance data to make informed decisions
- Ability to adhere to deadlines, SOPs, and brand standards
- Ability to break down and execute on high-level ideas and concepts from various stakeholders
- Should have a flexible mindset and be comfortable working in a high-pace environment
- Bachelor’s Degree (or equivalent combination of education and related work experience) required
- 2+ years of marketing or digital marketing experience preferred
- 2+ years of marketing campaign develop/management experience preferred
- CRM experience (Marketo, HubSpot, Salesforce, etc.) required. HubSpot proficiency strongly preferred
Responsibilities
- Develop multi-channel marketing briefs to support strategic marketing initiatives for our Clinical and Consumer audiences
- Execute multi-audience marketing communications aligned to brand standards and core values
- Build and launch email campaigns for the Marketing Team as well as cross-functional teams
- Construct various segments (lists) to be utilized in email campaigns, automations, and reports
- Manage monthly direct mail campaigns to segmented audiences
- Support lead generation and nurture initiatives
- Contribute to managing and updating master campaign calendar
- Identify marketing automation opportunities and assist in creating and launching workflows and email sequences to support various lead nurture initiatives
- Collaborate with reporting and analytics team to identify trends and optimization opportunities for future campaigns and automations
- Assist with campaign ideation for both Clinical and Consumer audiences
- May be required to perform other duties as assigned
Benefits
- Paid Time Off (sick, personal, and vacation)
- Paid Company Holidays
- 401(k) Retirement Plan and Contribution
- Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
- Employer Paid Life Insurance
- Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
- Stipends for health and wellness, home office setup and professional development
- Paid Family Leave
- Annual bonus program
- Annual merit increases
- Year-Round Flex Friday’s
- Discounts on travel, entertainment, home/pet/car insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
