Marketing & Communications Specialist

APTIM • Baton Rouge, LA

5d • $26 - $27

About The Position

APTIM's Energy Transition team is seeking a motivated and experienced Marketing
Specialist to join our APTIM team on a part time basis. Reporting to the
Marketing Director, you will be a key driver in the development and execution of
program marketing and communication campaigns for various stakeholders. Your
responsibilities will include copywriting, developing social media campaigns,
approving collateral, and organizing awards. You will also refine or develop
communication elements as needed.

In this role, you will work with cross-functional teams to deliver high-priority
projects, visually convey concepts, and ensure clear, technically sound
messages. We need someone versatile who thrives in a fast-paced, mission-driven
environment and can seamlessly shift between creative design and visual
communication for diverse audiences. Plus, you will be working with others who
are passionate about energy efficiency and making a positive impact on the
industry.

APTIM's Energy Transition team is a recognized leader in the marketplace. Our
technical experts deliver innovative projects and complex client solutions,
offering a full range of energy solutions including energy management, carbon
management, smart energy infrastructure, distributed energy resources (DER), and
carbon-free mobility solutions. Our consultants collaborate with clients to
define and implement strategies and campaigns around key business drivers,
focusing on delivering high-impact projects that exceed expectations and meet
the unique needs of our commercial and retail clients.

In addition to being an outstanding project leader and communicator, the
successful candidate will also demonstrate excellent interpersonal and
analytical skills. In this role, you will be working with others who are
passionate about energy efficiency and making a positive impact on the industry.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, business, related field
• Experience in marketing, preferably within the energy or utilities sector.
• Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
• Strong written and verbal communication skills, experience with client engagement and coordination.
• Detail-oriented with excellent time management, project management, and follow-through.
• Demonstrated ability to execute marketing, education, and outreach strategies.
• Solid knowledge of design and visual principles.
• Creative thinking and problem-solving abilities.
• Ability to analyze and interpret data into visual design concepts.
• Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.
• Proficient in Microsoft Office software, Adobe Photoshop, Illustrator, Adobe InDesign, CRM/marketing automation tools, and social media applications.
• Ability to work independently and within a team environment while interacting with individuals at all levels of the organization.

Nice To Haves

• 1+ years' experience in the energy efficiency industry preferred.
• Understanding of energy efficiency technologies and energy-saving solutions including lighting, HVAC, and mechanical systems.

Responsibilities

• Ensure marketing materials comply with brand guidelines and regulatory requirements.
• Develop and implement marketing strategies for energy efficiency programs.
• Collaborate with internal teams and external partners on marketing materials and campaigns.
• Coordinate events and outreach activities to engage target audiences.
• Analyze market trends and customer insights to inform marketing decisions.
• Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
• Track and report on the effectiveness of marketing campaigns (ROI).
• Create designs in various visual media channels to communicate program messages.
• Create white papers and case studies highlighting program successes.
• Meet with internal staff, stakeholders, and partners to discuss project requirements and design.
• Commitment to fostering a collaborative work environment within the team and broader organization.
• All other related duties as assigned.
• Ensuring compliance with all APTIM quality and safety policies as well as all OSHA regulations.

Benefits

• Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location.
• Company paid and optional Life insurance
• Short-term and long-term disability insurance
• Accident, Critical Illness, and Hospital Indemnity coverage
• Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)
• 401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here: APTIM 401(k) Guide [https://aptim.makeityoursource.com/getattachment/427b25cf-c3d5-43c1-97af-a3c3f474a136/APTIM-Corp-401(k)-Guide.pdf] APTIM - Helpful Documents [https://aptim.makeityoursource.com/helpful-documents]

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees