Marketing Communications Specialist, Consultant

Blue Shield of California • Woodland Hills, CA

11d • Hybrid

About The Position

Your Role The Regulated Marketing team delivers timely, compliant, and helpful communications and materials to plan members throughout their plan lifecycles. The Marketing Communications Specialist, Consultant will report to the Senior Manager of Regulated Marketing. In this role you will manage the end-to-end development and delivery of regulated plan materials and communications for our consumer business lines: Medi-Cal, Medicare, and for this role, primarily Individual & Family Plans (IFP). You are a marketing, project management, and production expert who leads cross-functional teams to drive both content and delivery. You will be the one who ensures we deliver regulated materials on time, compliantly, accurately, and with proven business and customer value. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

• Requires a bachelor's degree or equivalent experience
• Requires at least 7 years of prior relevant experience in marketing, including in the healthcare industry
• Requires experience with materials development – ability to write clear and well-researched creative briefs; help edit communications to retain member- and brand-friendly language while adhering to regulatory and brand guidelines; direct creative team members, business partners, and vendors; manage development and delivery in Workfront, Jira, and document creation and auditing systems
• Requires marketing project management – ability to conceive and build a detailed project plan, communicate effectively, guide and align stakeholders, manage meetings, and drive projects to meet timely and high-quality delivery
• Industry knowledge – firm understanding of healthcare and ideally Individual & Family plans, including on and off-exchange regulatory requirements
• Documentation – able to crystalize business and communication needs into clear system requirements for creation, production, ordering, proofing, and delivery
• Quality – confidence in combining plan data, material IDs, and other datasets in Excel; develop reports and controls; proofread and audit materials with strong attention to detail

Nice To Haves

• PMP or other certifications a plus

Responsibilities

• Manage the end-to-end development and delivery of regulated communications and materials for Individual & Family Plans, including enrollment communications and annual renewal kits. Other communications in the Medicare and Medi-Cal business lines may be assigned
• Drive successful implementation by setting a clear, strategic direction; developing and managing detailed, cross-functional project plans; and overseeing creative development, translations, 508 compliance, and multichannel delivery
• Lead meetings with internal business partners to align priorities, develop multi-channel strategies, and present our work in a compelling manner that clearly conveys the business and customer value
• Oversee content creation, based on a firm understanding of the state and federal regulations and models, best practices in member communications, internal research, and input from internal stakeholders
• Monitor and control each program by pulling and/or analyzing data, as well as developing reports, requirements, builds of materials, proofing instructions, and other artifacts, to ensure materials deliver on time and on budget
• Support customer research to assess how well our members understand and value our benefits and communications, and leverage findings to further refine communications where permissible
• Process team invoices and help to track budget in collaboration with the Senior Manager

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level