Marketing Communications Manager (Global Manufacturer)

AkzoNobel•Troy, MI

1d•$100,000 - $105,000

About The Position

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries. Job PurposeLead and manage activities related to the strategic positioning and logistical development of both marketing and communication activities. Will support marketing and communication delivery for ten (10) existing refinish brands, ensuring that the information provided to the market is accurate and reflects the standards and capabilities of the company.

Requirements

Bachelor of Arts in Marketing, Sales, Communications or related field.
5 years' experience wokring with marketing principles, brand management, and digital marketing techniques while maintaining budget compliance. Additional experience may be considered in lieu of educational requirements.
Experience managing digital marketing channels and social media platforms. Must be able to manage external agencies and vendors.
Excellent written and verbal communication skills.
Strong project management and organizational skills with the ability to pay attention to details.
Proficient in Microsoft Office.
Ability to travel up to 25% for company meetings, industry events, trade shows, conferences, and client meetings as required. Domestic and international travel may be required.

Responsibilities

Interact with business and department stakeholders to understand the strategic direction of the organization for automotive and sign refinishes for the United States, Canada, and Mexico.
Play a critical role in enhancing brand awareness within the market and driving lead generation activities. Will measure the effectiveness of campaigns, reporting results to senior management.
Oversee the business unit activities related to company branding, ensuring marketing efforts align with brand identity.
Support the development of the North American marketing communications budge. Will manage local marcoms spend to ensure compliance with the business unit budget.
Collaborate with the commercial team to generate new business leads through marketing campaigns.
Organize and attend industry events, trade shows, conferences and exhibitions as needed.
Plan, write and edit content for a variety of communications mediums ensuring messages are consistent across traditional and digital mediums and in alignment with business unit guidelines. Mediums include advertising, business/trade media relations, literature/marketing assets, event/exhibit marketing, brand merchandise, and the website for the vehicle refinishes brand.
Build a strong network, informing internal stakeholders of project progress. Will respond to feedback, adjusting communications accordingly.