Marketing & Communications Manager (Lead Marketing Specialist)

University of Maryland, Baltimore • Baltimore, MD

2d • $81,000 - $90,000

About The Position

The University of Maryland (UMB) School of Dentistry (SOD) is seeking a Marketing & Communications Manager (Lead Marketing Specialist) to develop targeted communications strategies with marketing specifications to increase patient volume, awareness, and school's reputation; lead internal communications; assist with social media initiatives; research and lead communications and logistics for internal and external events; and meet with senior leadership to identify opportunities for growth. Benefits (Exempt Regular): UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of. This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire. Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job). UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Requirements

• Education: Bachelor's degree required. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.
• Experience: Five (5) years of experience in marketing, public relations, communications, media, public, or client relations.
• Knowledge of position requirements. Knowledge of all applicable requirements, regulations, and laws. Skill in effective use of applicable technology/systems. Ability to effectively communicate both verbal and written thoughts, ideas, and facts. Ability to work cooperatively with others and independently. Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Responsibilities

• Assists with short- and long-term marketing and communications planning for the University.
• Accountable for success of special short- and long-term projects and campaigns that increase the university's exposure and recognition.
• Collaborates with department leaders to identify marketing needs and goals, and develops effective, creative, and innovative internal and external strategies to promote various initiatives, programs, or services for the university.
• Identifies opportunities using data and best practices, evaluate results, and presents outcomes to key stakeholders.
• Leads internal communications strategy, assists with social media initiatives, leads event planning, communications, and logistics, and develops content for university publications.
• Works collaboratively with the marketing and communications teams at UMSOD and across campus to ensure alignment.
• Defines desired outcomes and deadlines.
• Facilitates operational effectiveness within the marketing function to ensure projects specifications and defined outcomes are met.
• Performs other related duties as assigned.

Benefits

• UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of.
• This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire.
• Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance
• professional learning and development programs
• tuition remission for employees and their dependents at any University System of Maryland school
• flexible work schedules and teleworking options (if applicable per job).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees