Marketing Communications Graphic Designer - Birmingham

Regions Bank•Birmingham, AL

14h•Onsite

About The Position

At Regions, the Marketing Communications Graphic Designer supports the communications team through providing content and design solutions for various communications materials. The Marketing Communications Graphic Designer should have keen attention to detail, proven success in developing campaigns, and be prepared to work with a copy/creative partner to develop brand-building creative ideas and compelling design solutions that grows Regions’ visual distinctiveness, driving customer interest, engagement, conversions and retention. This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Communications or a related field and six (6) years of direct design experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and ten (10) years of professional experience in marketing creative development
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Adobe Creative Suite tools and CMS tools
Strong time management skills
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Strong verbal, written communication, and organizational skills

Nice To Haves

Proven success in marketing campaigns
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP)
Knowledge of user-centered design methodologies and web design best practices

Responsibilities

Designs high-performing, compliant creative assets promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Ensures designs align with brand visual identity standards, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Organizes and manages training media assets in an appropriate archive or database so that they can be reused where appropriate
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Maintains understanding of current graphics and media technologies and practices
Works closely with writers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
Documents workflows and processes
Serves as a resource for junior designers

Benefits

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.
To learn more about Regions’ benefits, please click or copy the link below to your browser. https://www.regions.com/about-regions/welcome-portal/benefits