Marketing Graphic Designer

CC Pace Systems•Vienna, VA

2d•Hybrid

About The Position

We are seeking a talented Marketing Graphic Designer to conceptualize, design, and produce marketing and corporate communications campaigns and related artwork in support of our client's products and services. This role requires expertise in generating complex brand designs as part of a multi-disciplinary team, seamlessly moving designs from concept to execution. You will apply marketing design principles, development standards, and methodologies to ensure exceptional user experience and alignment with organizational objectives. This position offers the opportunity to work on complex assignments, determine methods and procedures for new initiatives, and provide guidance to junior team members. This position is integral to our client's marketing and communications strategy. As a Marketing Graphic Designer, you will be at the intersection of creative excellence and strategic business objectives. You will collaborate with diverse teams to translate organizational goals into compelling visual communications that resonate with members and support business growth. Your expertise in design principles, technical proficiency, and ability to work as a trusted advisor will be essential to success in this role.

Requirements

Bachelor's degree in Graphic Design, Visual Communications, interactive media involving design or development of computer programs/applications, or equivalent combination of education, training, and experience
Experience with mainstream InDesign desktop publishing programs and Adobe programs (XD, Experience Manager, Illustrator, Audition, Lightroom, Animate, Photoshop, After Effects, Premiere Pro, Dreamweaver, and Keynote)
Experience with Salesforce Marketing Cloud
Effective skill in PC and Internet/Web-based technologies such as HTML, XHTML, CSS, JavaScript, jQuery, and PHP; Web Content management software, editing and authoring tools, and development languages
Working knowledge of marketing communication principles in designing web pages
Advanced skill in creating interaction designs with strong application to members through visual design and interaction behavior using HTML, scripting languages, and related software applications
Experience with social media content design, creative trends, and best practices
Experience with digital accessibility
Advanced skill manipulating files in MAC and PC web design applications
Experience creating interactive media that adheres to overall user-experience goals
Ability to act independently while exercising initiative and judgment while managing multiple priorities and deadlines
Advanced skill exercising professionalism, composure under pressure, and flexibility
Ability to give and receive constructive feedback and push designs to the next level
Advanced verbal and written communication skills
Experience working and participating in cross-functional, multi-dimensional teams and projects
Effective research, analytical, and problem-solving skills

Nice To Haves

Advanced knowledge of our client's functions, philosophy, operations, and organizational objectives
Working knowledge of our client's products, services, programs, policies, and procedures

Responsibilities

Create, manage, and produce complex digital design solutions for multiple marketing platforms including websites, product graphics, email templates, social media graphics, brand campaigns, photography, and video/animation using Adobe Software, AEM, Salesforce, and related tools
Develop design layouts and visual branding in both print and digital media that support products, services, and organizational objectives
Participate in strategic and conceptual development meetings with clients to determine project requirements, objectives, and creative direction
Work closely with clients as a Trusted Advisor to develop materials that meet or exceed expectations while complying with branding, trademark, industry standards, and corporate goals
Conduct complex research and develop strong, persuasive ideas to address organizational goals and purpose
Create initial design sketches and follow art direction to produce marketing materials utilizing typography, illustration, animation, video, and layout skills
Serve as a creative, innovative resource and point of contact for management on design and branding standards, vendor selection, production methods, and timelines
Monitor assigned projects to ensure goals and objectives are completed according to schedule and collaborate with stakeholders
Incorporate and leverage complex best industry practices while maintaining alignment with organizational goals and capabilities
Research and maintain knowledge of emerging technologies, graphic design trends, new methodologies, and best practices through professional associations, conferences, and trainings
Provide problem-solving recommendations that align with business goals
Support complex print specifications, digital files, and conversion of file formats for Print On-Demand, laser forms, and similar applications
Collaborate with clients to develop materials that meet their needs and preferences in compliance with advertising regulations, copyright and trademark laws, policies, and corporate culture
Design day-to-day communications and corporate-wide promotional materials
Assist with analysis and development of new and innovative ways to improve member service using websites and other forms of media to enhance marketing communications
Perform other duties as assigned