Marketing Communications and Operations Manager

Monetary Metals & Co•Scottsdale, AZ

33d•Remote

About The Position

Marketing Communications and Operations Manager Monetary Metals (MM) is a disruptive, high growth gold platform, which pays interest to savers, finances qualified businesses, and provides a liquid marketplace for gold leases and bonds. We are seeking a detail-oriented and proactive Marketing Communications and Operations Manager to join our high-performing marketing team. We’re looking for someone with email marketing expertise, business acumen and strong project management skills who can juggle multiple requests and competing priorities, build strong partnerships across marketing, sales, business development and promote the adoption of best practices for email campaign execution. If you love bringing structure to chaos, improving processes and being the teammate everyone can count on, then we want you to help us disrupt a $20 trillion market and have a lot of fun along the way.

Requirements

3+ years’ experience with Pardot and Salesforce
7+ years of experience in demand generation or digital marketing
Strong project management skills
Strong understanding of CSS/HTML for email design and layout
Comfortable collaborating effectively in asynchronous remote, fast-paced environments and working closely with cross-functional teams including sales, software, and business development
Excellent written and verbal communication skills
Experience with graphic design software such as Canva
Highly organized, detail-oriented and capable of effectively managing multiple projects and meeting deadlines independently
Strong data analysis, including GA4 experience, and reporting skills with the ability to derive insights from marketing metrics
Working knowledge of WordPress, SEO/SEM and modern website marketing best practices

Nice To Haves

Adept at content creation, content marketing strategies and best practices
Experience operating in financial services, fintech, banking, cryptocurrency, or precious metals
Proficiency and experience in sales copywriting and editing

Responsibilities

Act as the operational backbone of the marketing team— Branding: oversee the development and management of core marketing materials, ensuring consistency with our brand guidelines.
Editorial: establish and maintain high editorial standards. Ensure all content is consistent in terms of style, quality and tone and, for the website, optimized for search
File Management: Manage and maintain a clean marketing file structure in OneDrive
Help maintain CRM data integrity and oversee Pardot (Account Engagement) user management, dashboards and reporting
SOP Manager: Spearhead clear standard operating procedures (SOP) documentation, ensure proper execution, and proactively update as requirements change and evolve in our SOP software tool
Head email marketing for Monetary Metals— Design and execute strategic A/B tests (subject lines, send times, content, visuals) and apply optimizations based on performance data and best practices
Develop and manage email templates, client communications, newsletters and press releases, ensuring proper completion actions and campaign attribution
Drive subscriber growth through optimized opt-in strategies, website integrations and lead capture methods
Maintain audience lists, ensuring list hygiene for deliverability and performance, and troubleshoot issues promptly
Manage email platform integrations and uphold compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA)
Monitor, analyze and report on key metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, delivering actionable insights to continually improve results
Utilize Pardot to build automations, manage campaigns and track performance and attribution
Manage web, social and SMS communications— Develop and execute email, SMS and social media campaigns aligned with marketing and revenue goals
Manage website updates in WordPress, including articles, case studies & white papers, press releases, product and team pages and more
Oversee image needs and formatting across campaigns, articles, presentations and other marketing content using Canva and external designers as needed
Work with the marketing team to ensure SEO best practices are implemented on websites