Marketing/Communication Specialist
About The Position
HealthForce Kentucky – Owensboro, KY is a 501(c)(3) nonprofit organization dedicated to developing pipelines and pathways for P-12 and postsecondary students to enter healthcare professions throughout the Commonwealth of Kentucky. HealthForce Kentucky, in partnership with Owensboro Community and Technical College, is seeking a qualified and motivated individual for the position of Marketing/Communication Specialist. This role will report to the Chief Executive Officer. This position employs a variety of communication, sales, and marketing methods in areas related to public relations, preparing crisis communications, internal communications, executive communications, social media, advertising/digital marketing, recruitment materials, develop lead generations, visits sites and work with customers to schedule events, and Strategic Engagement Management plans/communications to support the organization’s goals.
Requirements
- Bachelor’s degree in business management, marketing, communication or similar with six (6) years of relevant work experience or equivalent.
- Valid, unincumbered driver’s license is required.
- Perform duties with expert knowledge of concepts, practices, and procedures.
- Proactively recognize business needs and impact of issue at hand; identifies and implements new creative solutions, (both short/long term) that may extend beyond assigned area.
- Autonomy in decision-making for daily activities; ability to be a self-starter, operate independently, provide strategic initiative with management. May provide general guidance, mentorship, or indirect supervision to colleagues. Provide site visits to promote program awareness and engagement of potential customers.
- Communicate directly with program leadership; expected to provide direction to external contacts. Must work cooperatively and collaboratively with others.
- Responsible for task assignment and coordination. Apply institutional policies and procedures.
Nice To Haves
- Master’s degree and eight (8) years of relevant experience is preferred.
Responsibilities
- Generate leads and follow-up with contacts, promote the program, and engage potential customers to schedule events.
- Work cooperatively and collaboratively with HealthForce Team and interface with multiple organizations.
- Research and translate complex subject matters to produce content for fact sheets, brochures, articles, newspapers, videos, digital signage, and other internal/external communications.
- Track analytics of website and digital traffic.
- Monitor, organize, update and inventory marketing and communication materials.
- Extensive travel is up to 75%; overnight stays up to 50% of the time. Home most weekends.
- Other duties as assigned.
Benefits
- Exceptional health care, vision, and dental coverage for you and your family
- Tuition reimbursement/waiver for you, your spouse, and dependents
- 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
- Vacation/Sick Time
- Work-Life Balance
- 9.5 Paid Holidays
- 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
