Marketing & Communication Specialist (Texas)
About The Position
The Farm Bureau Bank team is rooted in service, strong relationships, and meaningful results. We offer financial services that support hardworking individuals who recognize the vital role of farming, ranching, and agriculture across the United States. Beyond traditional banking, we cultivate lasting partnerships, nurture growth, and aim to support rural communities that are often underserved by the banking industry. Farm Bureau Bank. Not just branches. Roots. FBB team members enjoy competitive compensation and generous benefits. Affordable Medical, Dental and Vision coverage Outstanding 401k – Employer match up to 5% Paid Volunteer Hours Accrued Paid Time Off (PTO) & Paid Holidays Life Insurance and Long-Term Disability (company paid) Continuing Education Opportunities View all available benefit options at Farmbureau.bank. Hiring for a hybrid role in Texas or Georgia only. What you'll get to do: Help serve as the "Voice of the Bank". Support product marketing initiatives, campaign execution, partner toolkits, and customer-facing communications to drive awareness, education, and production. Design, coordinate, and execute effective marketing collateral and programs to support internal products, marketing campaigns, and key growth initiatives across mortgage, deposits, lending, and other product lines. Support product launches, seasonal campaigns, and promotional initiatives across multiple product lines, iwith responsibility for campaign timelines, creative development, and compliance coordination. Write, edit, and distribute press releases, articles, blogs, and content for web and print publications, including product education, homeownership resources, financial wellness content, and campaign features. Work with appropriate team members to design, create, coordinate, and execute the Bank’s cause-marketing and community initiatives. Assist in monitoring and maintaining the Bank’s websites for accurate and compliant content across all product lines. Develop, manage, and enforce Farm Bureau Bank’s Branding Guidelines across all channels and audiences. Implement and enforce marketing policies and procedures to ensure brand consistency and regulatory compliance, including adherence to banking and mortgage advertising standards where applicable. Assist with coordination of the Bank’s presence at tradeshows/conventions, state meetings, industry events, and other partner or customer-facing events (marketing, booth, social media, and more). Provide support as a subject matter expert in cross-functional teams and collaborate with all internal partners, including IT, Sales, Mortgage, Relations, Compliance, Training, Operations, Product, and Project Management.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years’ experience managing projects and marketing campaigns including creative, production, and performance tracking.
- Experience marketing financial services products such as mortgage, consumer lending, deposits, or credit cards required.
- Experience in writing, editing, and distributing press releases, articles, blogs, and content for web and print publications required.
Responsibilities
- Help serve as the "Voice of the Bank".
- Support product marketing initiatives, campaign execution, partner toolkits, and customer-facing communications to drive awareness, education, and production.
- Design, coordinate, and execute effective marketing collateral and programs to support internal products, marketing campaigns, and key growth initiatives across mortgage, deposits, lending, and other product lines.
- Support product launches, seasonal campaigns, and promotional initiatives across multiple product lines, iwith responsibility for campaign timelines, creative development, and compliance coordination.
- Write, edit, and distribute press releases, articles, blogs, and content for web and print publications, including product education, homeownership resources, financial wellness content, and campaign features.
- Work with appropriate team members to design, create, coordinate, and execute the Bank’s cause-marketing and community initiatives.
- Assist in monitoring and maintaining the Bank’s websites for accurate and compliant content across all product lines.
- Develop, manage, and enforce Farm Bureau Bank’s Branding Guidelines across all channels and audiences.
- Implement and enforce marketing policies and procedures to ensure brand consistency and regulatory compliance, including adherence to banking and mortgage advertising standards where applicable.
- Assist with coordination of the Bank’s presence at tradeshows/conventions, state meetings, industry events, and other partner or customer-facing events (marketing, booth, social media, and more).
- Provide support as a subject matter expert in cross-functional teams and collaborate with all internal partners, including IT, Sales, Mortgage, Relations, Compliance, Training, Operations, Product, and Project Management.
Benefits
- Affordable Medical, Dental and Vision coverage
- Outstanding 401k – Employer match up to 5%
- Paid Volunteer Hours
- Accrued Paid Time Off (PTO) & Paid Holidays
- Life Insurance and Long-Term Disability (company paid)
- Continuing Education Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
