Marketing Communication Specialist

Henry Schein

18h

About The Position

This position will be responsible for supporting our customer communications reach the market successfully and monitoring our internal processes and platforms. This collaborative position requires someone who can juggle multiple tasks, adapt to a fast-paced environment, and foster strong relationships across various departments through meetings and training sessions. We're seeking someone with foundational experience in marketing automation platforms or a strong desire to develop those skills.

Requirements

Demonstrated problem solving capabilities and critical thinking.
Excellent interpersonal skills to manage key stakeholders, including collaboration with marketing and sales colleagues and partners against common goals.
Core Excel Skills: Familiarity with fundamental Excel functions.
Industry Knowledge: Solid understanding of industry practices.
Tool & Process Mastery: High proficiency in utilizing relevant tools, systems, and procedures.
Organizational & Problem-Solving Prowess: Excellent planning, organizational, decision-making, and analytical skills, with a proven ability to multitask effectively.
Effective Communication: Strong verbal, written, and presentation skills, including the ability to manage conflict and convey difficult information.
Partnership & Resolution: Demonstrated ability to build strong internal and emerging external partnerships to resolve complex issues.
Good understanding of industry practices.
Proficient with tools, systems, and procedures.
Basic planning/organizational skills and techniques.
Good decision making, analysis and problem solving skills with ability to multi-task.
Good verbal and written communication skills.
Good presentation and public speaking skills.
Good interpersonal skills.
Basic conflict resolution skills.
Developing professional credibility.
Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.

Nice To Haves

Foundational experience in marketing automation platforms (Marketo preferred) or a strong desire to develop those skills.
Typically a Bachelor's Degree or global equivalent in related discipline.

Responsibilities

Support deployment of email communications to our audiences using Marketo, ensuring all content adheres to brand guidelines and compliance standards through thorough quality assurance editing.
Support new Marketo programs with proper acquisition and membership statuses. This will include, but not be limited to programs for webinars, events, tradeshows, email blasts, newsletters, gated content, engagement programs etc.
Explore and present best practices within the industry and marketing community. and dedicate time to research strengths and opportunities that will improve the Customer’s experience.
Document processes to keep them up to date.
Support the team in driving the integration of CRM and/or key process with our marketing automation platform, Marketo.
Support day-to-day activities enabled by martech and related processes and review that workflows are operating as expected.
Monitor leads in both Marketo and Salesforce from start to finish.
The role will be responsible for reporting on their progress and measuring the success of each campaign.
Perform daily operations within our marketing automation platform. This includes archiving old programs, enforcing naming conventions, and assisting users with email and program creation.
Traffic requests to Creative Services for design needs.
Participates in special projects and performs other duties as required.